Associate Director of Integrated Marketing

Department: Marketing

Employment Type: Full Time

Location: H&H North America

A bit about Health & Happiness Group
At Health & Happiness, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe.

We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.
Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.

Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada

What this means for you
The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.
Your role within the team
As the Integrated Marketing Associate Director, you will lead the development and execution of integrated marketing strategies that drive brand growth, consumer engagement, and business results across our pet brands, including Zesty Paws and Solid Gold. This role will translate business and brand objectives into connected, insight-led marketing plans.

Reporting to the Growth Marketing Director, this role will serve as a connector across marketing – brand and creative, sales, ecommerce, finance, omni digital, and external agency partners where required. The Associate Director will ensure campaigns are rooted in a clear consumer insight, have a cohesive brand story, and are optimized against measurable business outcomes.

• Implement the growth marketing strategy and planning across our pet brands, translating business and brand objectives into cohesive, consumer-centric annual and campaign plans that connect brand building with measurable growth.
• Connect strategy to execution, partnering with internal teams and agency partners to ensure campaigns are strategically aligned, creatively compelling, operationally sound, and delivered consistently across consumer touchpoints.
• Build and manage integrated campaign briefs.
• Partner closely with Creative, Omni Digital, Ecommerce, Retail Sales, and Brand teams to create connected marketing programs that maximize reach, engagement, conversion, and customer lifetime value.
• Drive campaign orchestration and optimization, ensuring the right message reaches the right consumer at the right point in the customer journey and identifying opportunities to improve performance across channels.
• Use consumer, category, media, retail, ecommerce, and performance data to identify growth opportunities, inform marketing priorities, and continuously refine integrated plans.
• Partner with Growth Marketing Director, Sales, and Finance to establish clear business objectives, develop investment recommendations, support forecasting, and maximize marketing ROI across online and offline channels.
• Develop measurement frameworks and performance reporting for integrated campaigns, evaluating effectiveness against brand and commercial KPIs and translating results into actionable recommendations.
• Support acquisition and retention strategies by ensuring…