Senior Director, Creative Services, Digital & CRM

Job Category: Sales & Marketing

Requisition Number: SENIO
022100

• Full-Time

Showing 1 location

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day.

Do you instill confidence, trust and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.

The Senior Director, Creative Services, Digital & CRM leads the company’s internal creative agency. This leader translates the Performance Marketing roadmap into high-quality, high-volume creative that supports customer acquisition, owner/member engagement, sales pipeline, revenue, customer journeys, and enterprise priorities.

Approximately 75% of the department’s work supports digital, CRM, lifecycle marketing, email, landing pages, personalization, and customer-journey communications. The remaining work supports internal sales events, sales enablement, print, signage, presentations, property operations, and other business needs. This is not a traditional brand advertising roll, but rather a performance / direct reponse focused role.

The Senior Director leads the full Creative Services organization, combining creative judgment with disciplined leadership of people, capacity, workflow, quality, and delivery. The Senior Director provides the creative direction and feedback,quality standards, and leadership needed for the team to deliver high-volume work that is both on brand and on strategy. Highly effective performance based creative is central to this role.

• Lead the full Creative Services organization: Lead an organization of approximately 15 creative and production resources across Orlando and India. Set direction, standards, priorities, and accountability for Design, Content/Copy, Motion/Video, Creative Production, and related resources. Determine the most effective reporting structure, hire and develop talent, and manage performance to build a high-performing team.
• Translate the Performance Marketing roadmap into effective creative: Turn campaign priorities, audience insights, customer journeys, and performance objectives into clear creative direction and coordinated execution across CRM, email, landing pages, digital content, sales materials, internal events, presentations, and operational creative.
• Own the creative operating model with Project Management: In partnership with Project Management, establish intake, briefing, prioritization, capacity planning, resource allocation, review and approval processes, service levels, escalation paths, and clear visibility into workload, capacity, status, risks, and expected delivery dates. Creative Services owns the creative work and team accountability;
  Project Management owns project coordination, tracking, and workflow visibility. Prioritize work based on agreed business priorities, customer impact, revenue contribution, capacity, and timing; defer or redirect requests when appropriate.
• Lead digital, CRM, and lifecycle creative excellence: Guide high-volume, high performing, audience-centered work across email, CRM, SMS/MMS, landing pages, web, digital advertising, lifecycle communications, and personalized customer journeys. Connect creative decisions to engagement, conversion, testing, and business outcomes.
• Protect creative quality and brand consistency: Set standards for copy, design, content, motion, presentations,…