Visual Lead

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign. An iconic French brand present in nearly 100 countries, Lacoste stand out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution. At Lacoste, elegance goes beyond style.

This elegance guides all of its actions and its social and environmental commitments. Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.

As the Visual Lead, you will drive the visual merchandising strategy to maximize profitability and brand presence. This role involves defining and implementing visual displays that attract customers and enhance their shopping experience. We’re looking for someone who is creative, dynamic, and has a solid understanding of visual merchandising trends and best practices.

• Develop and implement the visual merchandising strategy to increase footfall and conversion.
• Create engaging and eye‑catching visual displays throughout the store.
• Design window displays, signs, interior displays, and promotional setups.
• Work within budget constraints and manage costs effectively.
• Implement markdowns and signage placement strategies.
• Coordinate the production and arrangement of displays.
• Update displays for new product launches and seasonal themes.
• Collaborate with suppliers and source display elements.
• Stay abreast of lifestyle, demographic, and design trends.
• Engage with the visual merchandising team for idea generation and revisions.
• Align with the organization’s global directive and target market.
• Perform additional duties as required and assigned.