Local Sales Manager: Digital & Broadcast Growth Leader

Graham Media Group in Market #15 Orlando-Daytona Beach-Melbourne is looking for a driven and high-performing Local Sales Manager! This person has extensive experience in digital and multi-channel selling as well as broadcast television. The ideal candidate is also a skilled people leader who can coach and motivate a group of sellers to deliver robust digital sales and local core revenues, while also developing new clients.

The position is located in 'The City Beautiful,' Orlando, Florida, and represents Central Florida's first-ever broadcaster on the air: WKMG News 6, News 6+,  and Omne.

This Local Sales Manager role is for you if you can dig in and develop advertising campaigns that offer 360‑degree solutions to clients. You can also dig deep into agencies and local businesses, connecting to the places where the decisions about media plans are being made. You have exceptional new business and digital skills and can create and execute strategies that successfully grow revenue and hit monthly budgets.

You will also lead a team of Account Executives and productively hold them accountable to new business development, account retention and new product launch goals.

• Work cooperatively with sales management to identify and address all issues regarding cross‑platform strategies and workflow while creating interactive products, packages, content, and rates appropriate to the market.
• Manage, engage and motivate a team of high performers.
• Mentor, coach, and develop employees to their fullest potential.
• Participate in the selection process for new talent as needed, consistent with company hiring requirements, and provide training to new employees.
• Achieve and surpass local revenue budget goals.
• Responsible for making business decisions around the profitability of the sales organization as well as specific sales proposals and offerings.
• Consistently communicate with GSM regarding station pricing and inventory models, utilizing all available platforms.
• Create sales promotions that simultaneously serve the interests of agency clients, direct advertisers and the station.
• Develop sales and profitable advertising programs that deliver expected ROI for advertisers.
• Through ongoing and consistent verbal and written communication – including gathering market intelligence from account executives – provide relevant information to General Sales Manager and General Manager regarding market conditions, sales opportunities and other business matters.
• Report weekly status and key metrics to station executives, and attendance of sales planning meetings.
• Provide sales training, perform and assist on sales calls when warranted and establish ongoing sales consulting.
• Able to consistently travel to key ad markets in the U.S.

• Extensive experience in broadcast/digital sales, product knowledge, and local market analytics, preferably TV sales and management.
• Expert knowledge of research and ratings metrics, Wide Orbit experience a plus.
• Leadership experience, with a proven track record of building and managing a sales staff to achieve revenue goals and high performance.
• Exceptional coaching skills; excellent verbal and written communication skills a must.
• Computer skills are essential to pull/create reports and provide data/analytics.
• Ability to share vision, gain buy‑in and build loyalty.
• Extreme flexibility in the face of an extraordinarily dynamic work environment.
• College degree preferred.

WKMG – TV
4466 N. JOHN YOUNG PARKWAY
ORLANDO, FL 32804

Interested candidates, please submit your resume and cover letter detailing your relevant experience to:
Brooke Adams, general sales manager, at

WKMG‑TV – Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WKMG‑TV/ GMG will comply with applicable state and local laws prohibiting employment discrimination.

Note:

Any offer of employment is conditional upon the successful completion of a pre‑employment drug screening, investigative background check, employment/education verifications and reference checks.