Membership Sales and Engagement Representative
Listed on 2026-07-15
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Sales
Sales Representative, Customer Success Mgr./ CSM, Inside Sales, Business Development
Membership Sales and Engagement Representative
About IAAPA:
IAAPA is the global association for the attractions industry. Our purpose is to bring the global attractions family together and our mission is to inspire, grow, and protect the industry through member connections.
IAAPA represents the diverse and ever-changing attractions industry. For over a century, IAAPA has connected companies of all sizes and people of all levels to provide meaningful experiences for their guests around the world.
IAAPA hosts global events and conferences that provide a showcase for innovation, support trade, and facilitate the sharing of best practices. We also provide valuable tools and resources that make member businesses smarter, safer, and more profitable while delivering guest experiences that delight and provide memories that last a lifetime.
Founded in 1918, IAAPA represents leading industry attractions; manufacturers, suppliers, and consultants; and individual members from more than 100 countries. Members own and operate a variety of location-based entertainment venues and attractions including amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, and cultural and natural attractions.
Overall Responsibilities:
The Membership Sales and Engagement Representative will collaborate with the Membership Manager and North American Membership team to drive membership growth, retention, and revenue across IAAPA’s North American region. This is a high-touch, front-line sales role focused on converting prospective members, advancing renewal opportunities, strengthening member relationships, and ensuring companies clearly understand the business value of IAAPA membership. The role will actively manage phone and email outreach to prospects and current members, support new member acquisition, accelerate renewal follow-up, maintain company roster updates, and help members access the benefits that support their engagement, including IAAPA.org
account access and member pricing IAAPA events and expos. The Membership Sales and Engagement Representative will also be responsible for IAAPA North America membership sales activities, including direct solicitation, prospect pipeline development, and targeted follow-up.
- Serve as a front-line sales and service contact for IAAPA Members and prospects by phone and email, actively uncovering needs, positioning membership value, overcoming questions or objections, and moving prospects and members toward joining, renewing, or expanding engagement.
- Own the member application follow-up process from inquiry through activation, including reviewing incoming applications, entering new member data, invoicing, and following up on payment information to help convert qualified prospects into active members.
- Work with the accounting / finance department regarding membership payments and activation.
- Coordinate all activities relative to new member orientation processing including the distribution of membership certificates and roster creation.
- Drive the annual membership renewal campaign through invoicing, targeted outreach, timely follow-up, and value-based communication designed to protect renewal revenue and meet or exceed retention goals.
- Recognize important membership anniversaries and milestones.
- Partner with team leaders to execute membership sales and marketing strategies that generate leads, move prospects through the sales pipeline, and help reach or exceed targeted membership sales goals.
- Research, qualify, and pursue new membership prospects, building a pipeline of potential members and maintaining consistent outreach to create new sales opportunities and support long-term retention.
- Track sales activity, prospect status, renewal follow-up, and member engagement trends to support pipeline visibility, forecasting, and progress toward membership growth goals.
- Maintain the accuracy and integrity of all membership data files; implement quality control mechanisms; perform data entry and oversee the data entry process; recommend and implement policies, procedures, and guidelines for data entry when…
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