Residential Sales Representative

Compensation:
Commission-forward, targeting ~$120,000 at goal | Base or draw options available

Waterloo Turf is launching in the greater Orlando market and is looking for a driven, sales-minded Turf Pro to be its first hire on the ground. This is not a typical sales position. It is an opportunity to help build a new market from the ground up while working directly with the business owner and building something significant in one of Florida's fastest-growing regions.

The right person will grow with this business from day one and will have access to opportunities that simply do not exist at larger, more established companies.

This is a role for someone who wins on relationships. Our best salespeople earn a homeowner's trust inside the first conversation, then close with confidence. You will own the sale from first contact through final walkthrough, and you will have a direct line to an owner who is invested in your success and your growth.

• Drive new business through outbound prospecting, referral partnerships, and inbound lead follow-up
• Conduct on-site consultations, build trust with homeowners, prepare estimates, and close residential turf projects
• Build and maintain a strong sales pipeline with consistent, disciplined follow-up
• Learn the project and estimating side early so your quotes are accurate and credible; stay close to the install process from kickoff through completion
• Lead job kickoff meetings with installation crews and communicate project details throughout
• Conduct final walkthroughs to ensure quality and customer satisfaction
• Support proposal creation, scheduling, and CRM updates
• Take on increasing responsibility as the Orlando business scales

• Naturally personable and able to build trust quickly with homeowners. Someone who connects quickly and earns a homeowner's trust inside a single meeting
• A genuine closer; comfortable asking for the business and moving a deal to signature
• Proven background in outside sales, home services, landscaping, construction, or a related field
• A self-starter with high energy and a competitive mindset; this role requires someone willing to grind early to build a market
• Comfortable in the field; site visits, proposals, and face-to-face selling are the core of the day
• Organized and dependable with strong follow-through habits
• Ties to the Orlando area and knowledge of the local market are a strong plus
• Someone who thinks beyond the job description and wants to grow into a leadership role over time

This is a commission-forward role with real upside. Successful representatives are expected to ramp toward approximately $100,000 in monthly sales volume, with target annual earnings of approximately $120,000 once ramped. Actual earnings will vary based on sales performance. Because we are building the Orlando market from the ground up, we offer flexibility in how you are paid, and you can choose the structure that fits you:

• A draw against commission, giving you a steady floor early while you build your pipeline, with full commission upside as you grow
• Or a modest base salary plus commission, trading a little upside for more predictability

We offer flexibility in compensation structure and will discuss the available options during the interview process. Total compensation will vary based on individual performance and territory volume.

This role is titled Turf Pro on day one, which is a standard franchisor requirement across the Waterloo Turf system. It is built as a genuine growth opportunity. You will start close to the full process, including the project and estimating side, so you understand the business end to end. As you prove yourself and the Orlando territory grows, the door is open to increasing responsibility, a path toward leadership, and the chance to become a true right hand to the owner as the business scales.

For someone who performs and wants to grow, this business is being built with that person's future in mind.

• You will be one of the first team members helping build our Orlando operation with direct access to a business owner who is invested in your success
• The franchisor provides substantial operational and coaching support; you are not going it alone
• A flexible, commission-forward structure means real earning potential that scales directly with what you put in
• Autonomy in managing your schedule and territory day to day
• A mix of fieldwork and relationship-building that keeps the role dynamic
• A genuine ground-floor opportunity with room to grow into leadership

Commission is based on a percentage of gross profit; exact structure will be confirmed al compensation will vary based on individual performance and territory volume.