Director of Business Development

Purple, Rock, Scissors (PRPL) is a 20-year-old solutions agency operating at the intersection of strategy, design, and emerging technology. We help ambitious brands solve complex business challenges through high-performing strategy, branding, websites, digital products, and experiential work. We are built for outcomes, trusted for craft, and known for long-term partnership with clients who value clarity, excellence at speed, and execution at the highest level.

We are seeking an Orlando-based Director of Business Development to lead new business efforts for PRPL. This is a client-facing, outcomes-driven role for someone who can build and manage a pipeline, lead pursuits, and close opportunities while representing PRPL with confidence, clarity, and professionalism.

• Respond quickly and professionally to inbound leads (web, referrals, partners, outbound)
• Run initial outreach and first touch calls with confidence and structure
• Represent PRPL as a trusted partner with a high bar for communication and follow-up

• Qualify opportunities with clear rigor, including fit, urgency, budget, decision process, and timeline
• Lead discovery calls that uncover business goals, constraints, risks, and success criteria
• Identify what PRPL needs to win, and what we should decline

• Own the pursuit plan, including stakeholders, meeting path, messaging, differentiators, and momentum
• Craft the “why PRPL” story using relevant case studies and proof
• Drive opportunities to close with consistent cadence, clear next steps, and confident asks
• Build strong relationships and maintain executive-level presence with prospects

• Coordinate and drive proposal development with PRPL leadership and discipline leads
• Help shape scope, phasing, assumptions, and investment in a way that protects delivery success
• Produce proposal-ready content with high quality and minimal friction on the internal team
• Package deals using PRPL tools and workflows

• Own CRM hygiene and accountability in Pipedrive
• Maintain accurate pipeline stages, next steps, and close probabilities
• Provide weekly visibility to PRPL leadership, including top deals, risks, help needed, and next actions

• Build and nurture a network of partners and referral sources
• Re-engage past leads and warm connections with professionalism and purpose
• Help PRPL grow into the right verticals and opportunity types over time

This role is measured on qualified pipeline and closed revenue, not activity alone.

• Establish strong internal rhythm with leadership and discipline leads
• Demonstrate consistent pipeline management, including clean CRM and fast follow-up
• Begin creating momentum with warm leads and reactivation outreach

• Build a predictable, qualified pipeline of opportunities that match PRPL’s strengths
• Lead multiple opportunities through the discovery and proposal stage
• Deliver consistently high-quality proposal inputs and pursuit materials

• Qualified pipeline generated per quarter
• New business closed per quarter
• Close rate percentage of qualified opportunities won
• Proposal output number of proposals shipped per month, measured on quality and speed
• Cycle time – average time from first call to proposal to close
• CRM accuracy, including stage hygiene and documented next steps for active deals

We will align on realistic targets based on PRPL’s service mix, deal size, and seasonality.

• Local to Orlando (required)
• A minimum of 5 years of experience in business development or new business at a creative or digital agency (required)
• Proven ability to lead pursuits and close services-based work, not just set meetings
• Strong client-facing communication, confident, concise, professional
• Proven experience selling strategic digital solutions, including one or more of the following:
  • Foundational brand identity and design systems that extend across platforms
  • Website strategy, design,…