Sales Director, US

ASSA ABLOY Global Solutions is part of the ASSA ABLOY Group, who are the global leader in access solutions. Every day, we reimagine how people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services. We have operations in over 70 countries, with over 52,000 colleagues around the world.

Our expertise in customer journey mapping, innovation, and service design leads to the invention of new solutions that create value for our clients and exceptional experiences for their end users. And we have the fantastic opportunity available in Traka Americas for a Sales Director, US. Part of Global Solutions, Traka Americas is the manufacturer of one of the world's first electronic key management systems.

We are the global leader in innovative technology for sophisticated, intelligent key management systems and locker solutions. Traka operates in a wide variety of markets such as Healthcare, Education, Commercial Enterprise, Critical Infrastructure, Government, Hospitality & Gaming, and more. Traka products and solutions solve real-world problems by securing, managing and auditing the keys and equipment at the heart of a successful operation from small business to fortune 100 companies.

As Sales Director for the U.S. region, you will play a pivotal leadership role in accelerating growth and shaping the future of our business. You will lead a team of experienced Regional Sales Managers, driving the development and execution of strategic territory plans, strengthening key customer and partner relationships, and working cross‑functionally with Marketing, Engineering, and Operations to deliver integrated, turnkey Traka solutions across both commercial and government sectors.

A core focus of this role is building scalable, repeatable systems that expand market reach, unlock new opportunities, and maximize long‑term growth potential. This role reports to the VP of Sales & Business Development and leads a team of 7 Regional Sales Managers with potential to add additional territories in alignment with growth. Each day presents the opportunity to make a meaningful impact — coaching and developing a high-performing, growth-driven sales team, engaging directly with customers to understand their evolving needs, and positioning Traka’s industry-leading electronic key and asset management solutions with clarity and confidence.

You will support the creation of detailed specifications, technical scopes of work, and compelling proposals that drive conversion and long-term value with both end users and partners. Success in this role depends on close collaboration across the organization. You will work closely cross‑functionally with other teams to optimize and deliver a seamless, high-quality customer experience at each stage of the journey.

Drawing on your market insight, you will align team activity to build momentum and expand pipeline, partnering with Sales Operations and Systems leadership to develop a high‑performing, metrics‑driven CRM environment that enables visibility, accountability, and scalable growth. You will also serve as a critical voice of the customer, bringing forward market insights, product feedback, and innovative ideas that enhance Traka’s competitive differentiation and open new avenues for expansion.

Your strong technical sales acumen and industry expertise will position you as a trusted advisor and recognized thought leader within the access control and facilities management space, including participation in industry events and speaking engagements. This is a highly visible, customer‑facing leadership role that requires exceptional professionalism, communication, and collaboration. Above all, you will set the standard for excellence — fostering a performance culture that is energized by growth, committed to continuous improvement, and focused on delivering outstanding customer outcomes.

You are a high-performing sales leader who leads with both results and people in mind. You Bring strong…