Director of National Sales and Marketing Growth

Description

Reports To:

Senior Vice President of Operations

Scope:
National

Department:
Sales / Marketing

The Director of National Sales and Marketing Growth is responsible for leading and executing the national sales, physician outreach, referral development, and marketing growth strategy across the organization’s private physician practices, ambulatory surgery centers (ASCs), and ancillary service lines. This position serves as the operational leader responsible for translating enterprise growth priorities into measurable sales and marketing initiatives across all markets.

The Director will work closely with the executive leadership team to develop and execute strategies that increase patient and referral volume, expand physician relationships, strengthen market presence, grow ASC utilization, increase appropriate ancillary service utilization, and support the successful expansion of the organization into new markets. This position provides direct oversight of the national sales and marketing functions and is accountable for ensuring that sales activity and marketing investment produce measurable organizational growth.

• Develop and execute the organization’s national sales and marketing growth strategy.
• Translate enterprise operational and financial objectives into market-specific sales and growth plans.
• Lead national sales execution across private physician practices, ASCs, and ancillary service lines.
• Establish standardized sales processes, territory strategies, growth expectations, and performance metrics across markets.
• Identify underperforming markets and develop targeted growth strategies in collaboration with the regional leadership.
• Provide routine national growth reporting, market intelligence, and recommendations to the executive team.
• Support enterprise growth initiatives, including new-market development, physician recruitment, acquisitions, integrations, and new service-line launches.

• Develop and lead a comprehensive national physician and referral-development strategy.
• Build and strengthen relationships with referring physicians, advanced practice providers, health systems, employers, attorneys, community partners, and other appropriate referral sources.
• Establish structured physician outreach and referral-development programs across all markets.
• Identify referral leakage, competitive threats, access barriers, and opportunities for increased market penetration.
• Partner with Operations to ensure practices have the capacity, scheduling access, patient experience, and operational infrastructure necessary to support growth.
• Develop market-specific strategies based on physician referral patterns, specialty mix, competition, and community needs.