Lead Ambassador

Reports to
:
Senior Account Executive, Client Services

Employment type: part-time, contract (15 hours per week)

Start: ASAP (mid-September)

End date: November 30, 2026

Travel requirements: local travel only

About the role: We are seeking a Lead Ambassador for a THC Seltzer brand. The Lead Ambassador will be responsible for key development in one of the brand's priority markets. This role is fully remote and requires around 15 hours per week of work in collaboration with the G7 internal team and the Client.

• Creates and maintains relationships with key stakeholders, local community, distributor partners, influencers, and local partners while continuously promoting the brand
• Builds, implements, and manages consumer activation strategies, programs and events
• Executes flawless promotional events, providing product education with key on-premise account, grassroots sampling, product drops, and other events
• Works closely with the Client team and Agency leads to ensure streamlined communication is received
• Fosters deep relationships with target consumers and brand fans through in-person engagements and social media
• Creates two (2) social media posts per week to provide brand presence through social networks
• Develops area brand awareness through trial and and sampling opportunities at on-premise accounts
• Drive brand sales
• Provides weekly performance recaps and tracking for KPIs, including consumer engagement, brand awareness, on-premise executions, and competitive activity
• Captures consumer data and drives lead generation through digital sweepstakes and data collection initiative at brand activations, events, and key consumer moments

Qualifications:

• Bachelor's Degree preferred or equivalent marketing and/or sales experience
• 21+ due to the nature of the product
• Preferred minimum of one year of on-premise promotional experience with brands and/or distributors
• Entry-level event execution and product sampling experience
• Knowledge of THC and/or alcohol industries
• Ability to work irregular hours, including nights and weekends, as the role requires
• Valid driver's license and clean background, reliable mode of transportation
• Resides in the local market, and has strong knowledge of the college campus, student organizations, community events, and surrounding bar and restaurant scene
• Ability to work independently and demonstrate leadership in the market
• Ability to build and maintain warm relationships with on-premise accounts in the local market
• Organically passionate about the brand and willing to thoroughly understand the brand's initiatives
• Outgoing, active, warm personality; passionate about interacting with people
• Significant social following (1k+ followers) and knowledge of the social media landscape
• Excellent presentation and communication skills (written, virtual, and in-person)
• Proficiency with Microsoft Office Suite and/or Google Suite

Other important expectations:

• Follow G7 Core Values of Respect, Accountability, Passion, Integrity, and Courage
• Work collaboratively with all members of integrated internal and external teams
• Conduct yourself in a professional manner and follow Project / G7 code of conduct
• Promote G7, Project, and our clients in a positive way at all times

Work environment:

• Virtual and Onsite within the local market at on-premise accounts and other locations, both indoors and outdoors
• This position requires the ability to travel locally. The role will also require the Lead Ambassador to occasionally carry items up to 30 lbs, sit, stand, walk, and use digital communication tools and social media

At G7 and Project, each person is unique in their background - ability, age, race, gender, orientation, religion, status, and viewpoint - and is an essential thread in the fabric of our family of agencies. G7 is an equal opportunity employer where every one of our people has the right to work in an environment that is respectful, safe, and gives them space to be their authentic selves.

That is our philosophy and therefore our pledge: to build this mindset into our culture, our day-to-day practices, and ultimately our work on behalf of our clients.