Market Development Contractor - Orlando

We are seeking a highly motivated, entrepreneurial Market Development Contractor to drive sales growth and expand our presence across an assigned territory. This is a hands‑on, field‑based sales role and a true sales hunting position. The primary responsibility is to get into the market, identify new opportunities, open new accounts, secure new distribution, and turn prospects into measurable sales.

The ideal candidate is competitive, persistent, self‑directed, and energized by prospecting. This person should be comfortable cold calling, walking into prospective accounts, identifying decision‑makers, presenting products, overcoming objections, negotiating, asking for the sale, and consistently following up until the business is won or the opportunity is exhausted.

While maintaining and growing existing relationships is part of the role, this is not a traditional account‑servicing position. The contractor is expected to spend the majority of their field time creating new business and incremental sales. Success will be measured by new accounts opened, new distribution gained, pipeline activity, sales growth, account expansion, and execution against agreed‑upon territory goals.

• Aggressively prospect for new retail, off‑premise, and other qualified accounts throughout the assigned territory.
• Spend the majority of field time identifying and pursuing new business rather than simply servicing existing accounts.
• Build a consistent prospecting routine using in‑person cold calls, territory canvassing, phone and email outreach, referrals, networking, distributor relationships, and market research.
• Identify owners, buyers, managers, and other decision‑makers and create opportunities to present our brands.
• Conduct compelling sales presentations, communicate product value and differentiation, overcome objections, negotiate opportunities, and ask for the sale.
• Open new accounts and secure initial orders, new placements, and expanded distribution.
• Build and maintain a healthy, qualified pipeline with clear next steps and disciplined follow‑up.
• Develop a territory route and prospecting strategy that maximizes productive selling time and new‑account coverage.
• Take ownership of individual sales goals and proactively create the activity necessary to meet or exceed them.
• Build credible relationships with account owners, buyers, managers, and key decision‑makers.
• Maintain existing accounts while continually looking for incremental sales opportunities.
• Develop account‑specific growth plans based on customer needs, sales performance, and account potential.
• Identify opportunities to increase SKU count, order frequency, average order size, displays, shelf or cooler placement, distribution, and promotional activity.
• Regularly visit accounts to identify opportunities, solve issues, strengthen relationships, and drive incremental sales.
• Monitor account performance and use available sales data and market insights to identify areas for growth.

• Pre‑plan account visits with clear objectives, selling opportunities, and desired outcomes.
• Work closely with distributor partners and sales representatives to identify new doors, improve selling, expand distribution, and execute against opportunities.
• Ensure products are properly represented, priced, positioned, and available within active accounts.
• Represent the brand professionally during account visits, distributor work‑withs, retail events, tastings, and other approved market activities.
• Educate buyers, retailers, staff, and consumers on product benefits, positioning, and points of differentiation.
• Complete merchandising, sampling, promotional, or other field‑support duties when they directly support…