Regional Director of Sales

Driftwood Hospitality Management is seeking a strong multi-unit sales leader to take on the Regional Director of Sales role! This is a remote role with a requirment of travel to properties appoxmately 75% of the time.

Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.

• Leads the region's sales efforts and maximizes revenue through the development, implementation and execution of sales, marketing and revenue management strategies and functions.
• Works closely with all levels of management to ensure that these strategies positively impact both the top (revenue) and bottom (GOP) lines.
• Develops, implements and manages strategies for new company/guest acquisition through internal and external marketing efforts. Identifies resources for direct marketing research and opportunities.
• Works with Regional Ops Managers, Regional Revenue Management and hotel General Managers to manage all sales activities and meet revenue objectives.
• Stays current on market and economic conditions as well as new and existing competition within each market and adjusts strategies and activities accordingly.
• Participates in setting hotel sales goals and assists in the achievement of those goals, at both the individual property level and at the company level.
• Develops, recruits, hires, trains and manages the on-property sales teams.
• Develops and maintains relationships with affiliated franchise/brand national sales support people and effectively utilizes those relationships and resources to drive bookings and revenue.
• Ensures hotels in region are effectively managing all group, transient and catering sales enquiries to maximize revenue for hotels.
• Drives levels of sales activities and revenue conversion across all regional hotels, ensuring targets are met, and manages performance improvement where required.
• Prepares, implements and compiles data for Strategic Sales Plans, Month End Reports, Annual Goals, Sales and Marketing Budget, Forecasts and other reports as directed/required.
• Reviews group rate structure, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
• Develop and implements SMART Plans for assigned regional hotels with the hotels' Directors of Sales. Responsible for assisting and monitoring the results of monthly SMART Plans.
• Ensures systems and procedures are established and in place to respond to customer needs within a defined response period, including but not limited to telephone inquiries, bids, proposals, confirmation of bookings, and follow-up letters.
• Certifies all sales call activities are recorded and kept up-to-date, using the company's sales account management system.
• Monitors that hotel sales meetings are taking place regularly, with proper items being discussed and follow-up actions in place.
• Participates and contributes in monthly hotel business reviews, analyzing market segmentation, business pace, market share and required actions to meet budget targets.
• Social Media – engages with Social Media representatives, both in-house and third party. Reviews schedules, monthly metrics and campaign results.

• Multi-unit hospitality experience is a requirment
• Excellent written and verbal communication skills.
• Proven leadership and business acumen skills.
• Well-developed negotiation, project, and…