Head of Partnerships - Flag Football
Listed on 2026-10-05
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Sales
Business Development, Client Relationship Management, Account Manager, Sports Sales & Marketing
Description
TMRW Sports is seeking a visionary and highly commercial Head of Partnerships - Flag Football. This person will build and lead the Partnerships function from scratch in support of the launch of our professional flag football league in partnership with the National Football League.
Reporting to the Chief Revenue Officer for TMRW Sports, this position will be responsible for the full partnership lifecycle, from generating new revenue and securing category-defining Founding Partners to delivering best-in-class activation, account management, renewals, and long-term partner growth.
This is a rare opportunity to build a commercial organization from the ground up. The ideal candidate is both a strategic leader and elite seller who thrives in launch-stage environments, can create the playbook while executing against it, and has a demonstrated track record of driving significant sponsorship revenue in sports, media, entertainment, or live events. They will lead both the Business Development and Partnership Management functions while working closely with TMRW Sports leadership, enterprise revenue teams, the NFL, and other key stakeholders to establish a premier commercial platform for the future of flag football.
Responsibilities:- Lead the overall Partnerships function for Flag Football, overseeing both Business Development and Partnership Management teams.
- Own delivery against partnership revenue goals, driving results across new business, renewals, upsells, and long-term partner growth.
- Develop and execute the league's commercial strategy, including Founding Partner, Official Partner, and other flagship sponsorship platforms.
- Build, lead, and mentor a high-performing business development team responsible for prospecting, pipeline management, category strategy, negotiation, and deal closure.
- Lead the Partnership Management organization responsible for activation, partner satisfaction, retention, renewals, and account growth.
- Personally lead and close high-value partnership opportunities while serving as the senior commercial relationship lead for flagship partners.
- Partner closely with Partnership Solutions to develop compelling, customized sponsorship programs, packaging strategies, and pricing models that drive revenue and partner value.
- Collaborate with internal stakeholders across Flag Football, TMRW Sports, NFL, media, marketing, events, and operations to ensure a coordinated go-to-market strategy.
- Establish sales processes, forecasting methodologies, reporting tools, and commercial best practices that create a scalable revenue organization.
- Work with leadership to identify and develop new revenue streams, commercial assets, hospitality opportunities, and integrated partnership offerings.
- Provide executive leadership on key contract negotiations, renewal discussions, and strategic partnership planning.
- Serve as a key member of the Flag Football leadership team, helping shape the league's long-term growth strategy and business objectives.
- Bachelor's degree or equivalent combination of education and experience.
- 15+ years of partnership sales, sponsorship, business development, or commercial leadership experience within sports, entertainment, media, live events, or related industries.
- Proven success leading both revenue generation and partner management functions.
- Demonstrated track record of securing and growing multimillion-dollar sponsorship partnerships.
- Experience building, leading, and scaling high-performing commercial teams.
- Strong understanding of sponsorship valuation, packaging, activation, account management, and renewal strategy.
- Exceptional negotiation, presentation, and relationship-building skills with senior brand and agency executives.
- Experience developing integrated partnership solutions across media, events, hospitality, content, technology, and experiential platforms.
- Strong financial acumen with experience managing revenue forecasts, budgets, and commercial planning.
- Ability to thrive in a fast-paced, entrepreneurial environment and balance strategic leadership with hands-on execution.
- Willingness to travel as needed for client meetings, industry events, and league activities.
- Experience working for a sports league, team, agency, media company, or emerging sports property.
- Experience launching or scaling a new business, league, team, or commercial platform.
- Existing relationships with major national brands, agencies, and sponsorship decision-makers.
- Experience overseeing both sponsorship sales…
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