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Senior Strategist

Job in Oromocto, New Brunswick, E2V, Canada
Listing for: FSi CX, a Division of Fresh Squeezed Ideas
Full Time position
Listed on 2026-06-22
Job specializations:
  • Business
    Business Analyst, Business Development, Business Consultant, Business Management
Job Description & How to Apply Below

Reporting to an SVP, Strategy & Innovation, you will provide senior project leadership on qualitative primary market research projects, inspiring your project team and nurturing the day-to-day client relationship, resulting in an excellent client experience. Leveraging your PhD, behavioral science expertise and skills, and collaborating closely with the team of strategists, you will develop deep human behavior-based insights to craft strategic business solutions, design and facilitate client co‑creation sessions that translate strategy into behavioral action.

You will also contribute to thought leadership through the writing of behavioral science blogs and social media posts to expand our client’s understanding of how we uniquely apply behavioral science to the work we do.

Role Responsibilities & Duties
  • Effectively leads multiple complex, multi‑phased qualitative primary and secondary market research projects such as integrated patient and HCP experience journeys, emotional drivers & barriers, concept development, optimizing and testing, etc. Oversees the project team, leads the day‑to‑day client relationship, and development of the strategic deliverables
  • Able to use market research insights to answer our clients’ broader business questions and challenges
  • Innovates with team of strategists, foresight practitioners and experience design experts to deliver new frameworks and thinking models to solve client business challenges
  • Leads all methods of fieldwork and is skilled at deep ethnographic interviewing. Has achieved mastery research skills across a range of modalities (e.g. interviewing, discussion groups, longitudinal digital ethnographic journaling, literature review, meta‑analysis, etc.)
  • Leads their project team in analysis, emerges the strategic story, crafts the strategy solution and identifies tactical behavioral solutions
  • Is skilled at emerging the deeper psychological drivers of belief and behavior, leading to the revelation of deep human insight, critical for client empathy and strategy creation
  • Will collaborate closely with an Executive Sponsor/project coach to act as a sounding board and to refine story and strategic solutions, and is open to feedback and interested in personal growth/learning
  • Contributes to or leads the design of and facilitates co‑creation workshops
Client Relationship
  • Engages clients in discussions around their larger business issues and identifies opportunities for deepening client relationships
  • Ability to identify strategic opportunities for a client beyond what has been requested in the RFP
  • Can become a trusted advisor
  • Expertly delivers behavioral science concepts in accessible, salient, and compelling ways
  • Demonstrates confidence and knowledge when delivering findings and recommendations
Thought Leadership
  • Supports Behavioral Science thought leadership initiatives with other members of the strategy team: including writing several blog posts per year, leading the development of lunch and learns and other thought leadership initiatives
  • Identifies opportunities for behavioral science innovation within the FSi Strategy offering, leading to the development of new tools, perspectives, and offerings
Culture
  • Brings a strong growth mindset, with genuine openness to feedback and collaboration as core to learning, improving the work, and supporting one another
  • Relentlessly curious and always looking for the why behind the why behind the why
  • Actively contributes to a team and company culture of care and respect
  • Commits to creating an equitable and inclusive environment for members of the team and clients
AI Fluency & Judgment
  • Comfortable using AI tools to support research, analysis, and synthesis, with curiosity to learn and adapt as tools evolve
  • Exercises strong judgment about when AI adds value and when human expertise, interpretation, and empathy are essential
  • Approaches AI use thoughtfully, responsibly, and critically, with an awareness of its limitations, potential bias, and appropriateness in healthcare and qualitative research contexts
Experience & Qualifications
  • PhD in a Social Science or Behavioral Science related field:
    Anthropology, Medical Anthropology, Psychology, Sociology, or…
Position Requirements
10+ Years work experience
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