Social Media Specialist

Social Media Specialist

Department:
Marketing

Reports To:

Director of Marketing

Compensation: $22.00 an hour

Shift: Varies, Based on Events

Full‑time team member eligible for Medical, Dental, Vision & Life insurance. Paid benefits, Time off, 401K with match.

Feather Falls Casino is seeking motivated individuals to join the #1 place to work in our area. Come be part of our Marketing team. Experience the premier place to work in all of Northern California.

We encourage growth and learning. With your talent and our training and commitment, you will have great success as part of our team and family. If you are looking for an exceptional working experience, with a vision, commitment and empowerment, you are invited to become a part of California’s Best Team. We offer the Best Wages, Benefits and Experience to our Feather Falls Casino and Lodge family.

We are California’s Best Bet!

Under the direction of the Marketing Manager, the Social Media Specialist serves as the dynamic online voice of our brand. This role is responsible for creating, capturing and managing engaging content across all major social media platforms—including Facebook, Instagram, and X—to build brand awareness, foster community engagement and drive customer interaction.

Thriving in a fast‑paced environment, the Specialist captures real‑time photo and video content directly from the floor during active business hours, promotions and special events. This position requires seamlessly blending creative content creation with top‑tier professionalism while interacting with guests and team members. The Specialist also monitors performance metrics, engages with the online community and collaborates closely with the broader Marketing team to support overarching brand strategies.

• Develop and execute digital marketing strategies in close collaboration with the Marketing Manager.
• Capture high‑quality, real‑time photo and video content from the property floor during peak hours, promotions and special events.
• Produce consistent, engaging and on‑brand digital content across all social media channels.
• Provide dynamic live social media coverage during both internal and external events.
• Manage the online community by responding to customer comments, messages and inquiries in a timely, professional manner.
• Monitor, analyze and report on social media performance, engagement metrics and website traffic to refine and improve marketing strategies.
• Collaborate with the Graphic Designer and Marketing Generalist to execute campaigns and create compelling multimedia content.
• Act as a brand ambassador, ensuring all content strictly adheres to company brand standards.
• Maintain a highly professional appearance, demeanor and standard of customer service at all times.
• Adhere to all company and departmental policies and procedures.
• Perform other marketing duties and support tasks as assigned by the Marketing Manager.

Reports directly to the Marketing Manager. Works in close, daily collaboration with the Director of Marketing, Marketing Manager, Marketing Generalist and Graphic Designer. Serves as an essential team player within the Marketing Department, supporting cross‑functional and property‑wide initiatives.

None

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Exceptional writing, editing and grammar skills tailored for digital audiences.
• Strong photography and foundational videography skills.
• Proficiency in content creation tools like Canva, Cap Cut and social media analytics platforms.
• Proven ability to capture and create engaging content in fast‑paced, live and fluid environments.
• Strong verbal communication and interpersonal skills for on‑floor guest interaction.
• Proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint).
• Highly detail‑oriented with exceptional organizational, time‑management and multitasking abilities.
• Excellent critical and…