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Job Description & How to Apply Below
Rexel is a world leader in the electrical distribution market, operating in 18 countries and leveraging a network of 1,950 branches and 27,000 employees. We provide innovative electrical solutions and equipment for the industrial, residential, and commercial sectors. As the energy industry evolves, our business is transforming alongside it. This change is driven by you—our fresh thinkers, innovators, and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customers, and stakeholders alike.
Together, we are building sustainable performance and shaping a better future.
Rexel Canada operates under five distinct banners:
Rexel Atlantic, Rexel Utility, Westburne, Nedco and LTL.
Job Description
Westburne is much more than electrical products. We are Canada’s market leader in energy solutions, renewables, lighting, wire & cable, Automation and connected network solutions. We have access to the best partners in the industry and we go above and beyond to help our customers and partners grow.
To learn more about Westburne, please visit and
What You Will Do With Us
As the Eastern Region Rockwell Automation Drives and Motor Control Centre Sales Specialist based in Oshawa , you are responsible for the Power product portfolio. You will support the geographical region Oshawa north to North Bay and east to Ottawa area. Reporting to the Regional Automation Manager, you will represent the Rockwell Automation (Allen‑Bradley) portfolio of products & services, supporting both internal and external customers with in‑depth technical and application knowledge while being responsible for the sales performance of their product discipline within the assigned territory.
How You Will Thrive With Us
Prepare and execute an annual strategic business plan for sales development.
Develop and execute commercial activities as part of an annual strategic business plan.
Actively manage an opportunity funnel appropriate for achieving sales objectives.
Actively pursue and develop new business opportunities.
Support Westburne and Rockwell Automation sales representatives with account planning and execution.
Act as a pre‑sale technical consultant to provide technical solutions to customers.
Provide post‑sale technical support to build the competency and confidence of customers.
Conduct technical presentations and product updates.
Travel to the US regularly or as needed for training, as this is required for the position.
Execute product launches, seminars, promotional programs, etc.
Implement strategies to address competition and expand market penetration using available marketing tools.
Qualifications
Electrical/Electronic/Automation Technology diploma or degree from a recognized institution.
Minimum of 2 years of previous experience in automation or technical product sales/support.
Understanding of sales principles such as Strategic Selling, Customer‑Centric Selling, Conceptual Selling, etc.
Strong time management, organizational and problem‑solving skills.
Technical understanding of electrical circuits; working knowledge of industrial automation preferred.
Product and application knowledge of VFDs and MCCs (Allen‑Bradley preferred), associated control, peripherals, panel design and accessories.
Ability to accurately interpret single‑line electrical drawings.
Understanding of industrial networking and Ethernet I/P.
Valid driver’s license and passport required for this position.
Additional Information
What We Offer
Our employees enjoy a dynamic and ever‑changing work environment.
We offer competitive compensation, benefits and pension packages, and the opportunity for continued growth across the organization.
Westburne provides equal employment opportunities to all applicants.
Our employees enjoy a positive work‑life balance while thriving in an environment that is dynamic and motivated by new and exciting challenges.
We provide competitive compensation, comprehensive benefits plans, and pension plans, along with a remarkable range of career opportunities—whether advancing in your current field or exploring something entirely new. If you’re motivated, we’ll help you find the career path that suits you.
Rexel Canada is committed to Employment Equity and values a diverse workforce, recognizing each employee’s unique talents and skills.
What Is Next
If this is the right position for you, click apply.
We thank all candidates for their interest; only those selected for interviews will be contacted.
For additional career opportunities, please visit
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