Marketing Segment Manager

Overview

Accelerate the possible by joining a winning Amcor team that's transforming the packaging industry and improving lives around the world.

At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It s our core value and integral to how we do business.

Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win - adapting quickly in an ever changing world - and make smart choices to safeguard our business, our communities and the people we serve for generations to come.

And we invest in our world-class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business.

To learn more about playing for Team Amcor, visit

As the Marketing Segment Manager, you ll define and drive the strategic roadmap that positions Amcor as the leader in selected vertical market segments. In this highly visible role, you will develop, communicate, and execute market segment strategies focused on revenue growth, profitability, and longterm competitive advantage.

You ll collaborate closely with Sales, Pricing, Product Management, and R&D to ensure cross functional alignment on priorities, innovation pipelines, and go-to-market actions. Leveraging insights from other Amcor businesses, global platforms, and innovation teams, you will help shape unique value propositions that differentiate Amcor across key segments.

WHAT YOU WILL DO

Market Segmentation, Positioning, Pricing & Insights

• Analyze the competitive landscape and develop actionable plans to differentiate Amcor in priority segments.

• Own and guide the multi-generational product innovation pipeline aligned to segment strategy.

• Conduct market segmentation, sizing, trends analysis, and identification of customer/segment white spaces.

• Lead competitive assessments and ongoing monitoring to inform strategic decisions.

• Partner with Product Management, Commercial Pricing, and Commercial Excellence to execute value and margin improvement actions.

• Support commercial strategy through participation on Plant Profit Teams.

Lead B2B & B2C Consumer Insight Programs

• Drive insight generation initiatives (B2B and B2C) to inform segment entry strategies and product positioning.

• Lead activities such as:

  • Focus groups

  • Ethnographic and demographic studies

  • Voice of Customer / Voice of Segment programs

  • AGOP and other insight methodologies

• Connect consumer trends to packaging innovation opportunities.

• Collaborate with global Amcor business units to craft integrated, One Amcor value propositions.

Strategy, Market Entry & Product/Platform Launch Leadership

• Partner with Amcor leadership to develop go-to-market strategies for targeted segments with compelling, differentiated value propositions.

• Build strong relationships with strategic customers to expand Amcor s reach and influence.

• Co-own the new product platform pipeline and roadmap with R&D.

• Collaborate across business units and regions to identify global growth opportunities driven by innovation.

• Support global IP transfers that enable segment expansion and new market entry.

Lead cross functional strategic planning
, including:

• Annual segment strategy plan development

• Market research, customer validation, and pilot programs

• Stage-gate leadership for market entry and platform launches

• Product launch roadmap creation

Support customer adoption of new technologies
,including:

• Co-developing value propositions aligned to Amcor s portfolio and segment strategies

• Creating scalable templates to accelerate Amcor s penetration into target markets

• Guiding customers through new packaging launches in partnership with equipment vendors, allied suppliers, Sales, R&D, and Operations

WHAT WE VALUE

• Curiosity, eagerness to learn, and a proactive mindset

• Excellent communication…