Digital Marketing Manager ; SEO​/SEM, PR

Position: Digital Marketing Manager I (SEO/SEM, PR)
# Digital Marketing Manager I (SEO/SEM, PR)## Barr, Inc.
** Location
* * Oshkosh, WI, United States
** Experience
* * 3-5 yrs
** Job Type
** Full Time
** Date Posted
** February 12, 2026---Barr, Inc. is seeking a hands-on Digital Marketing Manager to build, optimize, and scale a high-ROI digital engine for our B2B industrial business. You’ll set strategy, execute tactical programs, and establish processes in a lean environment driving qualified inbound leads, online sales, and measurable growth.

If you are a results-oriented individual looking to play a key role in driving the success of a forward-thinking organization, we encourage you to apply. Our company offers a dynamic work environment, Monday-Thursday workweek with three-day weekends, competitive compensation, and benefits, including health insurance, company-paid life insurance, supplemental insurance options, and more.###

Key Responsibilities
* Strategy and Leadership  + Build an ROI-driven marketing strategy and translate it into executable, tactical plans.  + Establish processes and infrastructure in a low-structure environment.  + Design and optimize the sales process for inbound leads and online B2B sales.  + Partner with and manage external agencies.  + Thrive in ambiguity; prioritize, test, and iterate quickly.
* Digital Marketing Execution  + Own SEO, SEM, PPC, AI search, display, retargeting, and paid social.  + Plan and execute campaigns across Facebook, Instagram, You Tube, Tik Tok, and Linked In.  + Launch full-funnel social campaigns that drive qualified prospects and sales.
* CRM, Lifecycle, and Ecommerce  + Drive lead generation and qualification; build scalable nurture programs.  + Map and optimize the full user journey from first touch to repeat purchase.  + Manage inbound lead capture, scoring, routing, and SLAs with Sales.  + Support and optimize B2B ecommerce flows, merchandising, and promotions
* Digital Optimization and ROI Metrics  + Own website SEO optimization and technical hygiene.  + Define and report ROI metrics, CAC, ROAS/ROSS, LTV, and funnel KPIs.  + Run A/B and multivariate tests across ads, landing pages, and emails.  + Execute content optimization for search intent and conversion
* Creative Development & Media  + Lead PR initiatives; secure earned coverage and manage paid placements.  + Plan and buy media across digital channels; manage budgets and pacing.  + Oversee industrial product photography and asset management.  + Update websites, product pages, and assortments with accurate content
* Platform Experience (preferred, not required)  + - Big Commerce (or similar ecommerce platform)    - Acumatica (ERP)    - Hub Spot (CRM/marketing automation)    - Twilio (SMS/communications)    - B2B industrial marketing experience###
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