Content & Marketing Specialist

Witmer Wood Products | Berlin, Wisconsin

Full-Time | On-Site | Some Travel Required |

$38,000 - $45,0000/year | Benefits | Two Weeks PTO

Build a Brand From Inside the Factory

Witmer Wood Products is looking for a hands-on Content & Marketing Specialist who wants the opportunity to take real ownership early in their career.

Our factory is literally a content factory.

Every day there are hardwood products being built, machines running, customer orders taking shape, new technology being implemented, people solving problems, products shipping across the country, and stories worth telling.

We need someone who can capture it, package it, and help us build a brand around it.

This is an opportunity for an early-career marketer who wants to grow quickly, build something meaningful, and have substantially more ownership than a typical entry-level marketing role.

You’ll report directly to the CEO and collaborate closely with our Customer Experience Manager and Administrative Manager, along with sales, operations, and production.

You’ll have direct access to decision-makers, the resources to execute, and considerable autonomy over how the marketing function develops.

Content is at the center of this role.

You’ll find stories throughout the company and turn them into compelling content.

• Shooting and editing short-form video
• Photography and product content
• Reels, Stories, and Tik Toks
• Behind-the-scenes factory content
• Product launches and demonstrations
• Employee and customer stories
• Educational woodworking and manufacturing content
• Campaign concepts
• Copywriting
• Website content
• Sales and marketing collateral

We want someone who enjoys making things, not simply managing other people who make them.

You’ll take an active role in building Witmer’s presence across:

• Instagram
• Tik Tok
• Facebook
• Additional channels as opportunities emerge

You’ll help determine what we create, produce the content, publish it, study the results, and continually improve.

You should understand what makes people stop scrolling, what feels authentic, what gets shared, and how different platforms require different approaches.

We want someone who is naturally interested in technology and actively experimenting with new tools.

AI should feel like an opportunity, not something intimidating.

You’ll have room to use modern tools for:

• Content ideation and production
• Generative AI
• Image and video editing
• Copywriting
• Research
• Analytics
• Automation
• Workflow improvement

You don’t need to know every platform we use.

You do need to be the kind of person who enjoys figuring them out.

You’ll help keep Witmer’s website current, useful, and engaging.

Responsibilities include:

• Updating website content
• Creating product pages and landing pages
• Managing photography, video, and copy
• Publishing new products and capabilities
• Coordinating with outside development resources
• Supporting SEO and organic content
• Monitoring website performance and conversions

You’ll work directly with leadership to help develop and execute our annual marketing plan.

You’ll have ownership across:

• Advertising
• Print campaigns
• Direct mail
• Customer communications
• Promotional campaigns
• Marketing experiments
• Brand development

Over time, we want this person to become equally comfortable answering:

“What should our marketing priorities be this quarter?”

and:

“How do I turn what’s happening on the factory floor today into great content?”

Good marketing should create measurable results.

You’ll help monitor:

• Advertising performance
• Website traffic
• Conversion
• Audience growth
• Marketing ROI

You’ll work with leadership to understand what’s working, what isn’t, and where we should invest next.

Witmer participates in industry trade…