Senior Editor, CFO

About the Role

We are looking for a Senior Editor to help build The CFO Club into a trusted, community-powered media brand for modern finance leaders. This role is responsible for growing loyal, engaged finance leadership audiences through authoritative, practitioner-led editorial experiences across articles, newsletters, social, video, podcasts, live streams, events, and strategic partnerships. It is not a traditional editing role focused only on publishing content;

it is an audience growth and editorial leadership role centered on creating serious-fun, decision-support content that helps finance leaders make better decisions, discover better tools and workflows, and navigate the changing realities of modern financial leadership. You will help shape the voice, authority, growth, and audience experience of the brand. Your work should increase subscriber growth, newsletter engagement, return audience behavior, topical authority, and trust with senior finance professionals.

• You understand how to create editorial brands that professionals actively trust, return to, and recommend.
• You are deeply curious about how finance leaders operate, make decisions, adopt technology, manage teams, and navigate complexity.
• You know how to turn practitioner insight into useful editorial experiences that feel credible, clear, visual, engaging, and worth sharing.
• You are not just a writer or editor. You are a builder of audience systems, community loops, and repeat engagement.
• You think beyond articles and understand that modern editorial engagement happens across newsletters, video, podcasts, social, community discussions, live streams, events, partnerships, search, and AI discovery experiences.
• You are comfortable experimenting with formats, workflows, packaging, distribution strategies, and audience experiences to improve performance over time.
• You care about usefulness, clarity, audience trust, and measurable impact.

• Build engaged, community-powered editorial experiences.

• Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short‑form video, narrative video, podcasts, live streams, events, and community formats.
• Develop content informed by real practitioner insight, including interviews, contributor conversations, finance communities, surveys, Q&As, and social listening.
• Create audience experiences focused on strategic finance leadership, AI adoption, workflows, forecasting, systems, operational effectiveness, and decision‑making.
• Help program and support webinars, live streams, round tables, podcasts, and editorial event experiences.
• Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets.
• Ensure editorial output reflects the publication’s tone, usefulness, authority, and audience relevance.
• Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement.

• Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, and practitioner‑led content.
• Build content that helps finance leaders understand what to do, how to do it, and what tools, systems, or approaches can help.
• Improve SEO‑driven and community‑driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys.
• Produce and improve decision‑support formats such as benchmark reports, salary guides, AI reports, workflow roundups, expert interviews, surveys, member exclusives, and lead magnets.
• Use Marfeel, GA, Hub Spot, newsletter data, and audience performance signals to guide optimization and experimentation.
• Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance.
• Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability.
• Share learnings, experiments, and repeatable editorial playbooks across the organization.
• Expand audience reach, relationships, and distribution.

• Identify, recruit, and manage finance contributors, practitioners, SMEs, partners, and executive voices.
• Build contributor →…