Head of Sales and Distribution (Questbank

Head of Sales and Distribution (Questbank)

North American Centre, 5700 Yonge St, North York, ON M2N 5M9, Canada

Posted Wednesday, July 29, 2026 at 4:00 AM

Questrade Financial Group (QFG), through its companies - Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. We use cutting-edge technology to help Canadians become much more financially successful and secure.

At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services. The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work.

Join our diverse, inclusive, and hybrid workplace to unleash your creativity and nurture your curiosity without limits. If you share this sense of infinite possibility, come shape your future at QFG.

What’s in it for you as an employee of QFG?

Health & wellbeing resources and programs

Paid vacation, personal, and sick days for work-life balance

Competitive compensation and benefits packages

Work-life balance in a hybrid environment with at least 3 days in office

Career growth and development opportunities

Opportunities to contribute to community causes

Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy.

We’re looking for a Head of Sales and Distribution. Could It Be You?

The Head of Sales and 3rd Party Distribution is a senior leadership role responsible for the overall strategy, management, and execution of sales and distribution channels for the bank's core product lines, specifically Alternate Single-Family Home Mortgages, Multi-Family Home Mortgages, and Deposit Products (e.g., Broker GICs, Term Deposits).

This role will drive market share growth, accelerate distribution capabilities, ensure rigorous regulatory compliance, and build a high-performing sales team focused on achieving ambitious revenue and volume targets while maintaining an exceptional customer experience.

Develop and execute a comprehensive sales and distribution strategy tailored to the specific product mix (mortgages and deposits) to achieve profitable growth targets.

Spearhead activity to significantly increase penetration in the single-family and multi-family mortgage markets, including developing relationships with key intermediaries and builders.

Lead the strategic assessment and execution plan for expanding the bank's sales and distribution footprint into new geographic markets.

Formulate strategies to maximize deposit product acquisition, utilizing GICs and other term deposit offerings to optimize the bank's funding position.

Monitor market trends, competitive landscapes, and regulatory changes to proactively adjust sales strategies and product positioning.

Oversee and optimize the customer/ broker onboarding journey for all new mortgage and deposit clients, ensuring a fast, compliant, and positive initial experience that drives long-term customer loyalty.

Drive the strategic planning, performance management, and optimization of 3rd party distribution channels, emphasizing the use of data analytics to enhance performance

Ensure distribution is equipped with the necessary tools, training, and technology to effectively sell and service the defined product suite.

Lead the sales transformation agenda, focused on customer acquisition and partner servicing across mortgage and deposit products

Collaborate closely with Product, Operations and Marketing teams on product design, and promotional strategies for all mortgage and brokered deposit products.

Establish and track key performance indicators (KPIs) for sales performance, channel effectiveness, customer acquisition cost, and profitability across all product lines.

Provide regular, insightful performance reports and strategic recommendations to the Executive Management team and the Board.

Lead, mentor, and coach a high-performing sales and distribution team, fostering a culture of accountability, performance excellence, and customer-centricity.

Develop talent management and succession planning programs for key roles within the sales organization.

Set clear sales goals, implement incentive programs, and conduct regular performance reviews to ensure consistent target achievement.

Serve as the primary authority on regulatory compliance within the sales organization.

Ensure all sales and distribution activities comply with internal policies, legal regulations, and external regulatory requirements pertaining to:

Mortgage Lending (e.g., consumer protection laws, stress testing, disclosure requirements)

Deposit-taking and Consumer Privacy (e.g., AML/KYC, CDIC/FDIC rules, data…