Director of Strategy and Accounts

Position Title:

Director of Strategy and Accounts

Salary & Benefits:

Up to $90,000 with benefits

Position Status:
Current Vacancy

Location:

Ottawa East/South

Work Model:
Hybrid – 3 days onsite (Mondays, Tuesdays, and Thursdays) and 2 days from home (Wednesdays and Fridays)

Core working hours onsite are flexible between 8:00 and 5:00

Our client is seeking a Director of Strategy and Accounts to serve as a senior leadership pillar in evolving their agency into a scalable, professionally managed organization. The incoming Director will act as the primary strategic marketing leader—owning marketing execution across all service lines, directing team performance, and overseeing account management and day-to-day internal operations. This role is designed for a commercially minded leader who can think at the business level, establish scalable systems, elevate client strategy, and drive operational excellence alongside the owner.

• Develop, own, and continuously refine the company's overall digital marketing strategy across all service lines.
• Monitor and evaluate campaign and channel performance — identifying what is working, what needs adjustment, and where the greatest opportunities lie.
• Stay ahead of evolving digital trends, AI-driven tools, and industry best practices, and ensure the company's approach reflects them.
• Drive the strategic direction of client accounts, ensuring work delivered is aligned with both client objectives and company standards.

• Lead, mentor, and develop the team — setting clear expectations, fostering accountability, and building a high-performance culture.
• Oversee project management across active accounts — ensuring deadlines, deliverables, and client commitments are met consistently on time and on budget.
• Establish and refine internal workflows, processes, and systems to improve efficiency and scalability.
• Work directly on select accounts as needed, providing senior-level strategic input and quality control.

• Define and manage the company's analytics and reporting framework — both internally (team and business performance) and externally (client results).
• Translate data into clear, actionable strategic direction for the team and meaningful performance narratives for clients.
• Identify performance gaps early and implement corrective strategies proactively.

• Champion the adoption of AI-driven tools, automation, and emerging technologies across service delivery and internal operations.
• Evaluate and implement tools that enhance team productivity, campaign performance, and client reporting capabilities.
• Build AI literacy and capability as a competitive differentiator.

• Progressively assume responsibility for day-to-day business management, including vendor relationships, financial oversight, and team resourcing.
• Work closely with the owner to understand the full business — operations, financials, client mix, and strategic vision.
• Participate in annual planning, goal setting, and performance reviews at the business level.
• Develop into the company's next President, with the owner remaining available as a strategic advisor and active partner in business development.

• 7–12 years of progressive experience in digital marketing, with at least 3–4 years in a leadership or senior management capacity.
• Agency background strongly preferred — familiarity with managing multiple client accounts, service delivery models, and account teams.
• Demonstrated experience in a role where accountable for marketing strategy and team performance — not just execution.
• Deep, current knowledge across SEO, paid media, social,…