Marketing Intern IVCC Students – Nonprofit Marketing

OTTAWA YMCA - MARKETING INTERN (for currently enrolled IVCCstudents)

Reports to:

Membership & Marketing Director | FLSA Status:
Non-exempt | Department:
Membership & Marketing | Status:
Part-time / Temporary (Internship) | Updated: 07/08/2026

Under the direction of the Membership and Marketing Director, the Marketing Intern supports marketing and communications initiatives that increase awareness of the Ottawa YMCA's mission, programs, membership opportunities, events, fundraising efforts, and community impact. The intern will gain hands‑on experience in digital marketing, content creation, graphic design, storytelling, community outreach, event promotion, and basic campaign analysis while collaborating with staff across the organization.

• Support the mission, vision, and goals of the YMCA and model the core values of caring, honesty, respect, and responsibility.
• Create, edit, and organize engaging content for social media, the YMCA website, email newsletters, print publications, press releases, radio, and internal communications in accordance with YMCA brand standards.
• Design or update flyers, posters, brochures, digital graphics, signage, and other promotional materials using approved templates and design tools.
• Assist with social media content calendars; draft and schedule posts; monitor trends and engagement; and route questions or comments to the appropriate staff member.
• Capture and edit photographs and short‑form video that highlight YMCA programs, members, volunteers, staff, events, and community impact; follow all photo/video release and child‑protection requirements.
• Interview staff, members, volunteers, and community partners and develop stories that communicate the YMCA's mission and demonstrate impact.
• Assist in developing and carrying out marketing plans and campaigns for membership, seasonal programs, special events, fundraising, and other organizational priorities.
• Coordinate project timelines, advertising deadlines, approvals, printing, and distribution so promotional materials are accurate and released on schedule.
• Support special events, community‑engagement projects, and outreach to local organizations, schools, businesses, and media outlets.
• Develop a working knowledge of YMCA programs and services and collaborate with department leaders to ensure communications are accurate, timely, and audience appropriate.
• Track basic marketing measures such as reach, engagement, clicks, email performance, website activity, inquiries, and registrations; help summarize results and identify useful trends.
• Research audiences, communication channels, community needs, and emerging marketing practices to recommend creative ways to reach current and prospective members.
• Maintain organized project files, content calendars, media assets, contact lists, and documentation of completed work.
• Protect confidential information and follow YMCA policies related to safety, social media, technology, copyright, brand use, professional conduct, and child‑abuse prevention.
• Build positive relationships and provide excellent service to members, guests, volunteers, community partners, and staff.
• Attend required staff meetings, trainings, and internship check‑ins and complete assignments by established deadlines.
• Perform other related duties and projects as assigned to support YMCA operations and an excellent member experience.

• Assignments will be selected according to the intern's education, experience, skill level, and the YMCA's current priorities, with appropriate supervision and feedback.
• The internship is intended to provide real‑world experience in nonprofit marketing, public relations, community engagement, philanthropy, and cross‑department collaboration while helping the intern build a professional portfolio.
• The intern may draft content and prepare materials but may not issue official statements, publish content, make financial commitments, or represent the YMCA externally without prior approval.
• The schedule may be arranged around academic commitments when operationally feasible; occasional evening or weekend work may be required for events,…