Director of Client

Join to apply for the Director of Client Performance role at Four
28 Marketing

U.S.

-Based (Kansas City Preferred, Hybrid Office)

$110,000 – $130,000 + Performance Bonuses

At Four
28 Marketing, we help local service businesses—painters, roofers, HVAC, remodelers, and more—generate booked jobs that grow their business. We don’t just run campaigns; we deliver marketing that actually drives ROI.

We’re hiring a Director of Client Performance to lead this mission. This is a senior leadership role where you’ll take ownership of client outcomes, oversee our fulfillment team, and set the strategic direction across ads, SEO, funnels, and messaging.

This is not a technician role. While you may occasionally need to take a hands-on approach, your typical day-to-day tasks won’t involve building campaigns or writing copy on a daily basis. Instead, you’ll act as the executive in charge of performance
:

• Diagnosing why accounts aren’t producing at the level they should.
• Deciding which strategies to deploy and where to shift resources.
• Coaching and directing team members so the work is aligned and effective.
• Leading client conversations with confidence, building trust, and keeping retention high.

• Be accountable for client performance—measured by qualified leads and booked jobs.
• Step in when campaigns underperform, identify the issue, and lead the fix (whether targeting, copy, funnel design, or tracking).

• Take the lead in client-facing strategy: you’ll be the one presenting the plan, explaining the “why,” and keeping clients confident in our approach.
• Build strong rapport with business owners and decision makers — your leadership and communication are a key driver of client retention.
• Motivate clients to stay engaged and follow through on their part (updating their CRMs, providing assets, closing leads, etc.).
• Run quarterly performance reviews with account managers, ensuring clients leave with clear next steps and confidence in the partnership.

• Lead and coach the SEO, paid media, copywriting, and design teams, ensuring their work is aligned to client goals.
• Run weekly performance huddles to review results, set priorities, and remove roadblocks.

• Ensure all campaign messaging is clear, compelling, and conversion-focused.
• Review and approve key copy (ads, landing pages, websites, funnels) to make sure it speaks directly to the homeowner’s pain points and drives action.
• Coach writers and team members on positioning and clarity so messaging continually improves.
• Step in to refine messaging when needed, but your main role is to uphold the standard, not write everything yourself.

• Build the frameworks, playbooks, and reporting structures that make performance scalable across dozens of clients.
• Ensure proper tracking and attribution are in place across every channel — from ad clicks to booked jobs — so ROI is always clear and measurable.
• Be relentlessly data-driven: you know how to spot performance issues early and which lever to pull to fix them.
• If conversion rates drop, you know whether it’s targeting, funnel design, or messaging.
• If SEO metrics lag, you know whether to adjust content, technicals, or GBP strategy.
• Use metrics not just for reporting, but for directing the team and driving client outcomes.

• Clients consistently hit their qualified lead and booked job goals month after month.
• Every account has a documented performance strategy, KPIs, and review process that the team follows.
• Client churn drops significantly, while satisfaction and retention improve.
• Internal teams are accountable, aligned, and continually improving performance standards.
• The agency scales its client base confidently — more clients, same (or better) results.

• Minimum 7 years in digital marketing with a proven track record generating leads for local home service businesses (painting, roofing, HVAC, remodeling, etc.) — this is non-negotiable.
• Proven ability to lead teams — holding people accountable while motivating them to raise performance.
• Confident leading…