Digital Marketing Specialist

Overview

Price Brothers Management Company is a premier family owned and operated property management organization with over 100 years in the real estate industry. We believe in investing in our team members to create a culture that encourages and promotes innovative ideas, growth opportunities, and team building. Through our dynamic and caring team we will impact the lives of our residents, commercial tenants, team members, business partners and communities.

Each individual plays a critical role in our success!

Department: Corporate

Employment Type: Full Time

Location: Overland Park, KS

Compensation: $60,000 – $65,000 / year

The Digital Marketing Specialist works on developing, executing, and optimizing online campaigns (SEO, email, PPC), managing content, analyzing data (KPIs, ROI), and collaborating cross‑functionally. This role requires skills in digital strategy, analytics, and platform proficiency (e.g., Google Analytics, Ads) and communication expertise to boost brand presence and drive growth. The position focuses on creating, implementing, tracking, and optimizing digital marketing campaigns across all digital channels, driving brand awareness, website traffic, and lead generation.

It does not own overall marketing strategy, budgets, or vendors, but plays an important role in building the brands’ digital presence across the organization with all stakeholders.

• Develop and execute comprehensive digital marketing and website strategies aligned with business goals (SEO, SEM, email, content, etc.).
• Plan, execute, and manage multi‑channel campaigns (Google Ads, Social Media Ads, etc.).
• Create engaging content, develop search words, and optimize for SEO.
• Monitor, measure, and report weekly on campaign performance (KPIs, ROI), optimizing spending and strategy based on insights.
• Monitor, measure, and report bi‑weekly on analytics for each website.
• Work with design, sales, and content teams for brand consistency and lead generation.
• Stay updated on the latest digital marketing and web trends and technologies.
• Monitor individual property websites and update promotions and specials.
• Assist the marketing team with corporate events.

• Bachelor’s degree in marketing, web development, communications, or related field (preferred).
• 1‑3 years of proven experience in digital marketing, SEO, SEM, content, and problem‑solving issues on websites.
• Strong analytical skills (Google Analytics, data interpretation).
• Expertise in digital advertising platforms (Google Ads, Meta).
• Excellent written and verbal communication.
• Creativity and ability to brainstorm new strategies.
• Experience with Canva or similar design tools.
• Organized, reliable, and comfortable juggling multiple requests and projects.
• Strong written communication skills and a good eye for brand consistency.

This role is primarily office‑based and works closely with teams across the organization. Occasional support for on‑site events or property visits may be needed.

The company offers an array of outstanding health and wellness benefits starting the first of the month after 30 days of service, including three medical options, dental, vision, life & disability, FSA dependent care, legal assistance, identity theft and more. Employees participate in the company’s 401k retirement plan, enjoy paid time off and 10 holidays + your birthday! Whether cheering on local sports teams, volunteering at philanthropy, or celebrating team milestones, Price Brothers cares about our team members & our community.