Sr Specialist, Search

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

This role manages paid search activities to support marketing objectives and enhance digital campaign performance. It involves setting up and activating paid search campaigns while collaborating with analytics to develop reporting and optimize results. The role provides keyword research and performance insights to inform search engine optimization content strategies and coordinates with web teams for implementation. Success is measured by the effectiveness of search campaigns, quality of reporting, and the impact of optimizations on campaign outcomes.

The work influences organizational marketing efforts and improves customer engagement through targeted search initiatives.

• Manage the setup and activation of paid search campaigns to align with marketing plans and drive campaign performance
• Collaborate with analytics teams to develop recurring paid search reports and identify optimization opportunities
• Provide keyword research and performance insights to guide search engine optimization content strategies
• Coordinate with web teams to implement search-related content and campaign rollouts effectively
• Monitor campaign performance and communicate findings to internal and external stakeholders for informed decision-making
• Also responsible for other duties/projects as assigned by business management as needed

• Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
• At least 5+ years of paid search experience
• Understanding of SEO an asset
• Telecom experience an asset

• Problem Solving:
  Demonstrated critical thinking and problem-solving skills (Required)
• Search Engine Marketing (SEM):
  Excellent understanding of account set up and optimization on search engine and platform (Required)
• Search Engine Marketing (SEM):
  Excellent knowledge of search planning fundamentals e.g., reach, frequency, channels, formats, etc. (Required)
• Communication:
  Excellent communication skills (Required)

• At least 18 years of age
• Legally authorized to work in the United States

Travel Required:

Yes/No

• DOT Regulated Position:
  No
• Safety Sensitive Position:
  No

Base Pay Range: $77,000 - $138,800

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays—about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually—paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.

Eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs. For more…