Agentic Commerce Manager | Comms, Media Technology

Job Description

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

We are seeking a Manager to support the design and delivery of agentic commerce transformation initiatives for technology clients. This role will focus on helping communications, media, and technology organizations adapt to a new model of customer engagement where AI‑powered agents, conversational interfaces, and intelligent systems influence how products are discovered, evaluated, and transacted.

• Define how financial products and services should be structured for AI‑driven discovery and agent‑assisted decision‑making.
• Translate emerging agentic commerce trends into practical use cases and implementation roadmaps.
• Support development of frameworks that enable banking clients to participate in AI‑mediated customer journeys.
• Lead initiatives that improve how products are surfaced and engaged across digital and AI‑enabled environments.
• Identify opportunities to improve product discoverability across search, conversational interfaces, and digital ecosystems.
• Partner with content and UX teams to structure experiences for both customer engagement and machine interpretation.
• Support optimization of product pages, journeys, and digital experiences to improve visibility and conversion.
• Architect schema and structured frameworks aligned to AI retrieval and reasoning models.
• Ensure product, pricing, availability, policy, and review data are machine‑consumable and consistently exposed.
• Design entity‑layer clarity that reduces ambiguity for LLM interpretation.
• Define standards for Agent Communication Protocols (ACP) and API readiness.
• Partner with engineering to expose endpoints that support AI agent interaction.
• Ensure feeds support real‑time decisioning (inventory, pricing, shipping logic).
• Build scalable frameworks for AI‑assisted transactions.
• Optimize structured data for Retrieval‑Augmented Generation environments.
• Collaborate with GEO and content teams to ensure alignment between semantic layer and markup layer.
• Reduce friction between presentation layer and structured layer.
• Implement structured data QA and monitoring frameworks.
• Identify gaps impacting citation eligibility or recommendation logic.
• Establish governance standards for structured updates across markets.
• Ensure APIs and structured outputs align with privacy, compliance, and brand safety requirements.
• Partner with legal and security teams to assess risk exposure in agentic integrations.
• Support structuring of product and customer data for analytics, personalization, and AI use cases.
• Identify opportunities where data can enhance decision‑making, recommendations, and customer experiences.
• Collaborate with data teams to improve data accessibility across digital channels.
• Lead work streams within broader transformation programs and manage day‑to‑day client interactions.
• Serve as a key point of contact for client teams on assigned work streams.
• Lead workshops and working sessions to gather requirements and align on solutions.
• Manage consultants and analysts supporting project delivery.
• Ensure high‑quality delivery across all assigned initiatives.

• 7+ years of experience in consulting or digital strategy in the Comms, Media, or Technology industry.
• Experience working on digital transformation, customer experience, or platform‑related initiatives.
• Experience with AI‑driven customer experiences, conversational interfaces, or emerging digital ecosystem trends.
• Understanding of digital marketing, content strategy, or product experience optimization.
• Experience collaborating with engineering leadership to prioritize AI‑readiness initiatives on technical roadmaps.
• Experience managing small teams and leading work streams.
• Bachelor’s degree in Business,…