CRM Manager

Overview

Hill’s Pet Nutrition is part of Colgate-Palmolive. Our products include Prescription Diet and Science Diet. Available in about 80 countries, with more than 60 Prescription Diet and more than 50 Science Diet pet foods. We believe all animals should be loved and cared for during their lifetimes, and our pet foods can make a difference in your pet’s life. A career with Hill’s Pet Nutrition or Colgate-Palmolive offers global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Customer Relationship Management (CRM) Manager to join our Integrated Brand Experience team. You will report to the Director, CRM and CX. You will lead strategy for and oversee execution of a large volume of data-driven CRM marketing initiatives supporting various teams across the US business. Your priorities will be quality customer acquisition and first-party data utilization across email and other channels to drive CRM program growth, and you will develop strategies that align to key business objectives.

• Own the strategy and vision for the CRM program to drive business objectives
• Work with other media channels to develop a holistic consumer journey and engagement plan
• Develop and oversee technical execution of data-driven strategies for customer acquisition, email lifecycle journeys, behavior-based email triggers, cross-channel personalization, and data utilization in media
• Manage vendor relationships, contracts, and POs aligned with the CRM program budget
• Collaborate with key stakeholders across brand, marketing, digital product, and global teams
• Provide strategic support and thought leadership to the broader CRM team on campaign strategy, data operations, analytics & insights
• Ensure CRM program adheres to data privacy laws, CAN‑SPAM compliance, and database marketing best practices
• Manage workload and prioritization for business partners contracted to perform work for the CRM team

• Bachelor’s Degree in Marketing or related field
• At least 5 years digital marketing, CRM, and/or email marketing experience
• Experience with an enterprise Email Service Provider (ESP)
• Experience with a Customer Data Platform (CDP)

• Experience leveraging data to create digital marketing strategies, especially for customer acquisition and lifecycle marketing campaigns
• Experience working with Salesforce Marketing Cloud and/or Salesforce Data Cloud
• Familiarity with US privacy laws, CAN-SPAM regulations, and data collection best practices
• Ability to work cross-functionally and collaborate with team members and stakeholders
• Strong project management, organizational and communication skills
• Strong critical thinking and problem-solving skills
• Experience in holistic media planning 2+ years

Salary Range $96,800.00 - $ USD. Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits include medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions. Vacation/PTO days and paid holidays are provided, with details subject to eligibility and location.

Our Commitment to Inclusion: fostering an inclusive environment where everyone feels a true sense of belonging. Equal Opportunity

Employer:

Colgate is an equal opportunity employer. Reasonable accommodation during the application process is available for persons with disabilities.