Social Media Manager

• Compensation: USD 66950.00 - USD 97000.00 - yearly

EVERSANA INTOUCH®is a global, full-service marketing agency network serving the life sciences industry, and is the first - and only - agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about getting—and staying—and healthy. That's where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

WHAT DOES A SOCIAL MEDIA MANAGER DO?

Are you comfortable explaining the role of social media within an integrated marketing mix? Does brainstorming about social media solutions in a highly regulated industry intrigue you? Do you explore every inch of a new social media platform for fun? If so, you could be our next Manager, Social Media.

The Manager, Social Media will lead development and tactical initiatives, serving as social media counsel to account staff and external clients in collaboration with the social team lead. Internally, this person manages the workload of self and junior staff across numerous projects while playing the lead on more complex initiatives. This person also conducts social listening and influencer research, and derives insights from the data with the assistance of junior staff, then presents the final product to the social team lead, account teams and clients.

Likewise, this person displays an understanding of the broader digital ecosystem that social media tactics perform within, shown by cross-collaboration with other subject matter experts and possible social media education of peers. Externally, this person is expected to serve as the primary subject matter expert and project owner, collaborating with clients to help them stay aware of social media trends and technology while supporting their marketing objectives within the pharma industry.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Our employees are tasked with delivering excellent business results through the efforts of their teams.

These results are achieved by

• Serve as social media counsel to account staff and clients in collaboration with the social team lead.
• Manage workload across multiple projects for self and junior staff, taking the lead on complex initiatives.
• Conduct social listening and influencer research, derive insights from data, and present findings to internal teams and clients.
• Display a deep understanding of the broader digital ecosystem and cross-collaborate with other subject matter experts.
• Educate peers and clients on social media best practices, trends, and technologies.
• Act as the primary subject matter expert and project owner for social media, helping clients achieve marketing objectives within the pharmaceutical industry.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

WHAT ARE WE LOOKING FOR?

MINIMUM

KNOWLEDGE, SKILLS AND ABILITIES:

The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.

• Approximately 4-7 years of related agency or business experience
• Hands on:
  High familiarity with and personal use of social media, third-party management tools and social listening platforms. Ability to locate and manage influencers, derive insights and actionable next steps from social listening data and social platform performance. Understand the role paid social plays in an owned social strategy
• Team…