CRM Manager

Relocation Assistance Offered Within Country

Job Number #174701 - Overland Park, Kansas, United States

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let s build a brighter, healthier future for all.

At Hill’s we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

• Own the strategy and vision for the CRM program to drive business objectives
• Work with other media channels to develop an holistic consumer journey and engagement plan
• Develop and oversee technical execution of data-driven strategies for customer acquisition, email lifecycle journeys, behavior-based email triggers, cross-channel personalization, and data utilization in media
• Manage vendor relationships, contracts, and POs aligned with the CRM program budget
• Collaborate with key stakeholders across brand, marketing, digital product, and global teams
• Provide strategic support and thought leadership to the broader CRM team on campaign strategy, data operations, analytics & insights
• Ensure CRM program adheres to data privacy laws, CAN-SPAM compliance, and database marketing best practices
• Manage workload and prioritization for business partners contracted to perform work for the CRM team

• Bachelor s Degree in Marketing or related field
• At least 5 years digital marketing, CRM, and/or email marketing experience
• Experience with an enterprise Email Service Provider (ESP)
• Experience with a Customer Data Platform (CDP)

• Experience leveraging data to create digital marketing strategies, especially for customer acquisition and/or lifecycle marketing campaigns
• Experience working with Salesforce Marketing Cloud and/or Salesforce Data Cloud
• Familiarity with US privacy laws, CAN-SPAM regulations, and data collection best practices
• Ability to work cross-functionally and collaborate with team members and stakeholders
• Strong project management, organizational and communication skills
• Strong critical thinking and problem-solving skills
• Experience in holistic media planning 2+ years

Salary Range $96,800.00 - $ USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits:
Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee s hire date within the calendar year).

Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will…