Sr Integrated Marketing Manager - Cross Functional Content Strategy

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This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in the greater Overland Park, KS;
Seattle, WA or Frisco, TX areas.

As a Senior Integrated Marketing Manager, you will be responsible for developing and operationalizing an integrated content strategy for T Mobile for Business that optimizes performance across segments and channels while improving collaboration and workflow efficiency. The position leads cross functional content strategy and planning using a structured content system to align messaging, timing, and channel execution to business priorities. The role partners closely with segment marketing (inclusive of the EBC), integrated messaging, and content operations teams to translate strategy into actionable plans.

Success is measured by improved and optimized content effectiveness, operational clarity, and performance against defined segment and channel goals. This role exists to ensure T Mobile for Business delivers cohesive, high impact content that supports growth and brand objectives.

• Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
• Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
• Owns and authors marketing plans
• Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
• Partner with brand strategy and internal creative teams along with agencies on creation of world‑class communications and collateral that speaks to the audience and campaign objectives
• Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
• May lead/mentor other managers and influence cross‑functional teams.
• Also responsible for other duties/projects as assigned by business management as needed

• Bachelor's Degree and 7-10 years of Marketing experience in authoring and executing national integrated marketing plans strategies with recognized B2B brands (Required)
• 2-4 years delivering omni/multi‑channel integrated campaigns at scale and leveraging data and digital in execution. (Required)

Digital Marketing

• Have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical.

Integrated & Digital Marketing

• Strong understanding of digital and integrated marketing channels, including web, paid media, social, and content performance measurement

Content Strategy & Planning

• Ability to structure and lead cross‑functional content strategies that align messaging, channels, and timing

Consumer Insights

• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)

Analytics & Performance Measurement

• Experience using data and insights to evaluate effectiveness and inform optimization

Leadership & Collaboration

• Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment.
• Validated ability to lead through influence and partner across multiple teams and functions

#LI-Corporate

• At least 18 years of age
• Legally authorized to work in the United States

Travel Required (Yes/No):

DOT Regulated Position (Yes/No):
No

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