Marketing Programs Manager

KEY RESPONSIBILITIES Marketing Programs and Campaign Execution

• Support the planning and execution of marketing campaigns that promote IAPD programs, events and member initiatives across digital channels
• Develop and refine marketing messaging across digital and print channels, including contributions to IAPD publications and Performance Plastics magazine content as part of broader marketing initiatives
• Create and deploy marketing assets including emails, web updates, social content and promotional materials
• Collaborate with internal teams to bring marketing ideas from concept through execution, ensuring projects move forward efficiently
• Use modern marketing tools, including AI‑enabled workflows, to streamline content development, research and campaign execution
• Monitor marketing performance metrics and adjust messaging or tactics to improve engagement

• Support marketing efforts tied to member engagement initiatives, leadership programs and association events
• Assist in preparing materials and messaging that support committees, volunteer leaders and cross‑functional projects
• Serve as staff lead for association volunteer committees, facilitating meetings, coordinating initiatives and ensuring follow‑through on action items
• Provide marketing support to committees, advisory groups and working teams, including preparing messaging or materials when needed
• Collaborate with members and industry partners to develop marketing stories, interviews and industry‑focused features
• Support the development of thought leadership and member‑focused storytelling across marketing platforms, including publication features and promotional content
• Contribute ideas that enhance member experience and strengthen participation across IAPD programs
• Work closely with internal stakeholders to ensure marketing efforts align with organizational priorities

• Partner with the Senior Design and Multimedia Manager to develop creative assets that align with IAPD’s brand and strategic goals
• Provide hands‑on support with creative development, including drafting copy, assisting with layout preparation and coordinating project timelines
• Maintain consistency across marketing materials while remaining adaptable to evolving project needs

• Work closely with Membership & Sales to support marketing initiatives tied to advertising, sponsor ships and member communications
• Manage multiple projects simultaneously
  , balancing input from various stakeholders while maintaining momentum
• Contribute to a collaborative team environment by bringing ideas forward and helping execute solutions

• 4+ years of experience in marketing, communications or a related field, with a focus on executing campaigns and supporting cross‑functional initiatives
• Demonstrated ability to manage multiple projects simultaneously and move work forward in a fast‑paced environment
• Strong writing and editorial judgment, including familiarity with AP Style, with the ability to create polished, consistent marketing messaging across digital platforms, print materials and association publications
• Experience collaborating closely with creative teams, including designers and multimedia partners
• Comfort working across departments and gathering input from a variety of stakeholders
• Familiarity with digital marketing tools and platforms, including email marketing systems, content management systems and social media channels
• Experience using AI tools or automation to support marketing workflows, content development or research is strongly preferred
• Basic understanding of design principles or experience supporting creative production is a plus
• Portfolio demonstrating marketing writing, messaging or campaign work is encouraged
• Experience in membership organizations, associations, events or community‑focused environments is helpful but not required

• A hands‑on marketing generalist who enjoys building and executing while also contributing to strategy development
• Comfortable contributing in collaborative environments where projects involve multiple teams and…