Associate Brand Manager

Relocation Assistance Offered Within Country

Job Number #174064 - Overland Park, Kansas, United States

The Associate Brand Manager (ABM) is responsible for the development and execution of marketing strategies across commercial operations to achieve the financial and market share objectives. They lead the go-to-market planning behind innovation launches, promotional activations, traditional and digital media and 6P strategies for omni-channel customers. They ensure consistent and effective brand messaging to the veterinary profession/consumer, and consistent consideration of retail environment specific needs/tactics.

They are critical in creating and driving the execution of revenue growth management and simplification opportunities for the brand.

• Develop, align and implement omni-channel marketing, communication and media strategies for key therapeutic nutrition categories using insights & analytics to drive growth
• Identify issues / opportunities, analysis and propose action plans to achieve brand & business objectives
• Product portfolio management for key therapeutic nutrition categories
• Lead new product launches, re-launches, and updates
• Support P&L and A&P budget management
• Participate in strategic brand planning and overall brand communications plans
• Gain management alignment to brand strategies and go-to-market plans
• Manage large cross-functional teams to lead commercialization efforts

• Develop and lead omni-channel execution and go-to-market strategies for new product launches/relaunches, quarterly tentpole activations, key growth categories and strategic business initiatives
• Lead the creative development of brand marketing IMCs
• Develop & monitor media campaigns across traditional (TV, Print, Radio) and digital platforms
• Develop & align strategic 6P marketing plans and important metrics
• Work closely with the Retail Marketing, Shopper Marketing and Business Development Managers to facilitate successful implementation of initiatives
• Develop sales materials for new & existing products;
  Design & produce promotions and promotional materials, and handover to sales operations for final field execution
• Identify & lead key “test and learn” opportunities
• Drive the implementation of margin improvement and revenue growth management initiatives

• Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
• Develop strong business and functional understanding of the therapeutic condition segments, our products and the competitive set, and develop plans to address issues/opportunities
• Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus.
• Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing program.

• Bachelor's degree in Marketing, Business Administration or a Related Subject
• 4+ years of experience in brand marketing, retail marketing, trade marketing or management consulting
• Experience with Digital/eComm marketing (paid search, digital display, social, etc)
• Proven track record of building brands, bringing new products to market successfully and ability to achieve operational results

• Master's Degree in Business Administration
• 4+ years of marketing experience in CPG or Animal Healthcare
• Critical thinking & problem solving
• Strong analytical skills and capability to uncover measurable insights in large datasets
• Excellent project management skills, with the ability to lead multiple projects simultaneously
• Exceptional communication and interpersonal skills, with the ability to work effectively in a team environment
• Knowledg…