Community Relations/Growth Specialist
Listed on 2026-08-21
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Sales
Business Development, Client Relationship Management, Outside / Field Sales, CRM Systems & Management
Community Relations/Growth Specialist
Elevating the Human Spirit Comfort Keepers is a leading provider of in-home care for seniors across Lake Nona, Dr. Phillips, Oviedo, Casselberry, Winter Springs, Titusville and the greater Orlando area. We help seniors live safely, independently, and joyfully in their own homes. Our award-winning caregivers deliver compassionate, personalized support—and our office team fuels that mission with innovation, purpose, and heart. Join us and turn your relationship-building talent into meaningful growth for clients, caregivers, and your career.
AboutThe Role
This is not a typical sales role. It is a relationship-building role for someone who leads with empathy, earns trust over time, and genuinely cares about connecting families with the right support at a difficult moment in their lives. As our Community Relations & Growth Specialist, you will be the face of Comfort Keepers in the community — building lasting partnerships with referral sources, representing our services at local events, and guiding prospective families toward care solutions that fit their situation.
The right person has worked in senior care, hospice, home health, or a healthcare liaison role and understands the emotional weight of these conversations. They are a natural relationship-builder who understands that consistent outreach and follow-through are what turn connections into clients.
Business:
Comfort Keepers - Oviedo, FL
Job Title:
Community Relations/Growth Specialist
Employment Type:
Full-time / Salary Work Environment:
Office and Field-based (Mileage for Travel)
Reports to:
Director of Business Development Territory:
Lake Nona, Greater Orlando, Dr. Phillips and surrounding communities
Cultivate Relationships, Community Partnerships & Outreach
• Build and nurture relationships with hospital discharge planners, skilled nursing facilities, assisted living communities, physicians, elder law attorneys, and faith communities
• Serve as Comfort Keepers' representative at community events, health fairs, and senior centers across the territories.
• Develop and deliver CE presentations and educational events for healthcare professionals conducting on-site visits, Lunch-and-Learns, presentations, and networking events to build trust and visibility.
• Follow a structured community outreach formula: 35–55 face-to-face visits per week across referral audiences Family & client engagement
• Conduct compassionate consultative visits with prospective clients and their families
• Present value-based home care solutions tailored to each family's situation
• Serve as a warm, knowledgeable point of contact for families navigating a difficult decision
• Follow up on leads and inquiries in a timely and organized manner Business development
• Identify new markets, partnerships, and community opportunities that align with our growth goals
• Analyze market trends and competitor activity to inform strategy
• Maintain and grow an active base of 15+ referral sources generating regular leads Reporting & accountability
• Track all activity, contacts, and follow-ups in the CRM platform consistently
• Compile and share data and reports to identify trends and inform recommendations
• Attend regularly scheduled team meetings and contribute to collective strategy
• Work collaboratively with intake and operations to ensure every referral receives a warm, professional follow-through
- Identify new referral partners – hospitals, rehab centers, assisted-living facilities, physician groups, and community organizations.
- Cultivate relationships – conduct on-site visits, Lunch-and-Learns, presentations, and networking events to build trust and visibility.
- Educate & position solutions – clearly communicate how Comfort Keepers improves outcomes, lowers readmissions, and supports family caregivers.
- Collaborate on marketing – partner with the marketing team to craft brochures, digital content, and slide decks that wow prospects.
- Track market intel – monitor competitor activity, industry trends, and referral conversion data; share insights with leadership.
- Generate & qualify leads –…
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