Marketing Content Specialist

At Wenger Corporation, our work is driven by M.U.S.I.C. (Motivation, Unity, Success, Innovation, and Customer Commitment) and united by purpose. With over 80 years of passion for performance, we enrich lives by enabling and inspiring great performances through world‑class products and solutions for music education, performing arts, and athletic spaces. Across our family of brands, we are committed to our customers, to each other, and driven by the belief that great performances happen when great people work together.

Join our team, where motivation drives excellence, innovation shapes the future of performance, and customer commitment guides everything we do.

Wenger Corporation is seeking a Marketing Content Specialist to join our team. As a Marketing Content Specialist, you will contribute to Wenger Corporation's strategy to provide an exceptional customer experience by translating business objectives and stakeholder priorities into compelling, customer‑focused content that drives engagement, builds trust, and supports revenue growth. You will own the creation, execution, and delivery of high‑quality, on‑brand content that supports annual sales targets, product launches, and strategic marketing initiatives.

You will execute content plans in alignment with campaign direction and targeting strategy defined by the Demand Generation Specialist, while serving as the primary marketing liaison to Sales for storytelling, project profiles, and sales enablement materials.

This is a structured hybrid position which requires working in our Owatonna, MN facility:
Mondays, Wednesdays, and Thursdays. Tuesdays and Fridays are home‑office workdays. Candidates must reside within reasonable driveable distance to the facility.

• Bachelor's degree in Marketing, Communications, Music Education, or a related field.
• 5+ years of experience in content marketing or a related role.
• Strong understanding of branding, content strategy, and digital marketing best practices.
• Proven experience in managing website content and marketing collateral.
• Experience with content management systems (CMS) and analytics platforms.
• Knowledge of content optimization and SEO best practices.
• Excellent writing, editing, and communication skills.

• B2B content marketing experience in music education, performing arts, or live entertainment.
• Experience working in a B2B organization, preferably within music education, performing arts, or a similar market.
• Proficiency in Adobe Creative Suite (including InDesign, Illustrator, Photoshop, Acrobat, and Premiere Pro) for the creation and editing of marketing, sales, and video content.
• Familiarity with platforms such as Google Analytics, Hub Spot, Word Press, Salesforce, or similar systems.
• Creative, results‑oriented mindset with a focus on supporting sales and marketing goals.

• Lead strategic content creation to support annual sales targets, product launches, promotions, and product updates.
• Own the planning, development, execution, and distribution of high‑quality content across all marketing channels.
• Translate campaign objectives and stakeholder direction into clear, compelling messaging and creative assets.
• Maintain a consistent brand voice, messaging framework, and visual identity across all touchpoints.
• Ensure content strengthens SEO performance in collaboration with external agency partners.
• Enhance customer experience through educational resources, thought leadership, and helpful tools.
• Showcase project success stories and case studies to reinforce credibility and customer retention.

• Serve as the primary marketing liaison to Sales for:
  • Project profiles and case studies
  • Customer success stories and testimonials
  • Thought leadership and story highlights
  • Sales presentations, one‑pagers, proposal materials, and training tools
• Partner closely with the Communications Coordinator and Marketing Generalist to coordinate and execute content initiatives, ensuring consistency, efficiency, and timely delivery across all marketing efforts.
• Proactively gather insights from…