Multi-Channel Content Creator

Job Title

Multi-Channel Content Creator

Department

UCM Enrollment Management Undergraduate

Worker Type

Regular

Pay Type

Salary

Position Salary Minimum

$55,000

Position Salary Maximum

$60,000

Salary will be commensurate with the level of the position, education, and experience.

Scheduled Weekly Hours

40

Benefit Eligible

Yes

Screening Date

Job Description Summary

Established in 1809, Miami University consistently ranks among the top national public universities for providing students with a superior education and exceptional value. Miami is located in the quintessential college town of Oxford, Ohio, with polytechnic campuses in Hamilton and Middletown, a learning center in West Chester, a European study center in Luxembourg, and a 100% virtual option in Miami Online.

A comprehensive research university, Miami empowers students to engage with premier teacher-scholars and benefit from a well-rounded liberal arts foundation and vibrant campus experience to develop lifelong skills for any career. With more than 240,000 high-achieving alumni, students gain access to an extensive and supportive community that opens doors globally and leads to amazing outcomes. With an ambition to effect meaningful change, Miami delivers the resources and experiences that prepare graduates to learn with purpose and lead with courage.

Miami University’s Communications and Marketing department has been charged with building and maintaining the university’s brand on a local, regional, and national stage. This dynamic and award-winning team is comprised of over 70 marketing and communications professionals and is looking to hire a Multi-Channel Content Creator in support of university enrollment marketing and communication.

Miami University seeks a communications professional to write and edit stories, multimedia features, social media posts, email, and web content in support of Miami University’s student enrollment goals. In collaboration with campus and external partners as well as colleagues within Miami’s marketing department, the Multi-Channel Content Creator will develop content for and execute integrated and comprehensive communication plans as part of the enrollment marketing team.

The position of Multi-Channel Content Creator will be expected to work within our project management system to assist in managing project timelines and maintaining deadlines to ensure timely completion of projects. It will require giving/receiving creative and editorial feedback from/to clients and colleagues, as well as the ability to drive results while keeping projects on track. The successful candidate will have demonstrated experience and understanding in these areas.

This position has been approved for remote hybrid work: two (2) days on campus, three (3) days remote. Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.

Job Description

Duties and Responsibilities

• Serve as the primary liaison between the marketing department and key campus admission/enrollment partners, guiding the enrollment marketing team’s efforts with strategies and tactics to reach and engage with the designated populations (e.g., first year/transfer/graduate, domestic/international, on-campus/online students).
• Create engaging visual and written multi-channel content for websites, email, social media, third-party platforms, and other communication vehicles to promote the Miami University student experience to future students.
• Use data-informed strategy to implement, monitor, and maintain enrollment communication plans for prospective, admitted, and enrolling students, their parents/family, and other influencers, serving as liaison to strategic teams within the Office of Admission.
• Collaborate with production managers, other content creators, designers, photographers, web staff, and other appropriate staff to produce content in support of university enrollment goals.
• Contribute to Miami social media channels, creating content that will engage prospective Miami students.
• Write, present, and modify copy.
• Proofread other editors’ materials.
• Research content, conduct…