Customer Lifecycle Marketing Manager

Customer Lifecycle Marketing Manager

Cloudforce is growing quickly in higher education, where our customer relationships are some of our most valuable assets: they drive retention, inform product direction, create proof points, and help new buyers understand what is possible with nebulaONE® - a secure, governed AI gateway deployed within an institution's Microsoft cloud environment.

We are looking for a Customer Lifecycle Marketing Manager to help build the post-sale marketing function from the ground up. This is a builder role. The right person will create the programs, communications, customer stories, and advocacy motions that help customers get more value from nebulaONE® - while also turning successful customers into references, case studies, peer advocates, and expansion opportunities.

You will work closely with Customer Success, Product, Product Marketing, Sales, and Marketing Operations to build a customer lifecycle motion that supports onboarding, adoption, retention, expansion, and advocacy. We are looking for someone who is excited by the opportunity to create the foundation, test what works, and scale the program over time. The ideal candidate brings a strong mix of customer marketing, lifecycle program management, content development, and cross-functional partnership experience.

Build the Customer Lifecycle Marketing Foundation

You will help design, execute, and optimize Cloudforce's customer marketing motion across the full post-sale journey. This includes:

• Creating lifecycle communications that support customers from onboarding through renewal
• Building email programs, content, and customer touchpoints in Hub Spot.
• Partnering with Customer Success to ensure customer communications are timely, useful, and aligned with the CS motion.
• Helping customers understand how to get more value from nebulaONE® over time.
• Developing a repeatable approach to customer engagement, adoption, advocacy, and expansion.
• This role is not about sending generic customer newsletters. It is about building thoughtful, relevant programs that help customers succeed and strengthen Cloudforce's relationships with them.

Support Onboarding and Adoption

You will create marketing programs that help new customers become confident, engaged users of nebulaONE®.

Responsibilities include:

• Developing onboarding email sequences, welcome communications, and milestone-based touchpoints.
• Coordinating with the appropriate teams to create practical customer resources such as getting-started guides, feature explainers, use case examples, and admin enablement content.
• Partnering with Customer Success and Product to identify common customer questions, adoption barriers, and education needs.
• Building campaigns that introduce customers to new features, workflows, and use cases.
• Using engagement and adoption signals to identify where customers may need more support or education.

Create Customer Stories, Proof Points, and Advocacy Programs

Customer advocacy will be one of the most important parts of this role. In higher education, peer validation matters deeply.

Renewals & Expansion Enablement

You will partner with Customer Success and Sales to help customers see the value they are getting from nebulaONE® and identify opportunities to deepen their engagement over time. This includes:

• Creating customer-facing content that supports renewal conversations, such as usage summaries, outcome stories, impact snapshots, executive-facing proof points, and peer examples.
• Working with Customer Success to capture customer wins, adoption milestones, and measurable outcomes throughout the customer journey — not just right before renewal.
• Developing simple pre-renewal communications that reinforce value, highlight progress, and help prepare customers for a successful renewal conversation.
• Helping identify expansion-ready accounts based on customer engagement, adoption patterns, new use cases, or strong customer feedback.
• Creating expansion support materials, including use case one-pagers, department-specific examples, and customer stories that help Sales and CS introduce new opportunities naturally.
• Partnering with Marketing Operations and Rev Ops over time…