Product Marketing Senior Manager

When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world.

Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing …As a Product Marketing Senior Manager, you will provide support for Verizon Business Group’s Advanced Solutions product portfolio. This portfolio is designed to provide high-performance network solutions to support the connectivity and applications our customers are implementing globally.  Within the marketing organization, you’ll act as the single point of contact and subject matter expert for products within the Advanced Solutions portfolio and assist with strategy formulation, collateral creation, review, and any other needed activities to support the success of the product set.

Additionally, you will also serve as the product and portfolio marketing lead working with the Product Management organization. You will be responsible in partnership and collaboration with product, segment marketing, sales, and solutions architects to develop product/portfolio value proposition, customer outcome/benefits, VBG’s market differentiation, and the channel and digital activation strategy.  Leveraging market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products.  

Partnering with Product Management, Sales, Sales Architects, Sales Operations, Field Marketing, Go-to-Market, and other marketing partners.  Playing a central role in strengthening our brand and executing on our product marketing plans by conducting independent marketing research, developing marketing plans, and creating high quality customer collateral and product assets, using segmented value propositions.

Developing compelling, differentiated positioning to accelerate revenues and bookings for our products.

Developing and executing marketing strategies to drive growth and retention across Global Enterprise, Public Sector, and Business Markets. Strengthening our brand, defending revenues, and driving new sales by developing marketing strategies with compelling and differentiated positioning to accelerate revenues and bookings. Collaborating with partner teams to promote cross sell/upsell opportunities and reinforce cross-portfolio messaging to ensure sales motion includes selling comprehensive solutions to build loyalty.

Overseeing project management related to product launches and other marketing activities with the goal of accelerating revenue and improving services to our customers as well as results for Verizon.

What we’re looking for...You are a highly collaborative, innovative, and strategic thinker with a deep understanding of wireline and wireless networks. You are equally comfortable leading teams focused on strategy and teams focused on execution and project delivery. You are an expert communicator who can deliver a message across stakeholder teams.  You’ll need to have:

Bachelor’s degree or four or more years of work experience.

Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Product Marketing/Strategy experience using market research and/ or data…