Global Marketing Data Analyst

Are you passionate about turning data into meaningful insights that drive business impact? As a Global Marketing Data Analyst, you’ll play a critical role in helping teams understand what’s working, and what’snext, across the full customer  this role, you’ll connect the dots between data, performance, and decision-making, transforming complex datasets into clear, actionable insights for marketing and commercial teams. You’ll build trusted dashboards, define measurement standards, and help create a consistent, data-driven approach across channels and business units.

This is an opportunity for someone who enjoys both the technical and strategic side of analytics, ensuring data is accurate, accessible, and ultimately used to optimize campaigns, improve performance, and drive measurable growth.

This role is not eligible for sponsorship.

Key

Duties and Responsibilities:

Drives actionable insights for optimization to channel managers.

Supports end-to-end marketing performance measurement across channels and funnel stages, including reach, engagement, leads, pipeline, revenue, and ROI.Builds and maintains executive-ready dashboards and scorecards with consistent KPI definitions, filters, and drill paths.

Establishes and maintains measurement frameworks, including KPI dictionaries, data sources, calculation logic, reporting cadence, and benchmarks.

Partners with multi-channel marketing teams to support lead lifecycle tracking, source attribution, and influence reporting.

Owns measurement-readiness standards, including UTM governance, tagging requirements, event tracking, and QA checklists.

Performs data QA and reconciliation across platforms, identifies anomalies, and drives root-cause resolution.

Creates repeatable reporting packs for weekly, monthly, launch, and business review rhythms.

Job Requirements:

Minimum Requirements:

Bachelor's degree in Marketing, Business, Analytics, Statistics, Data Science, or a related field required.
5+ years of experience in marketing analytics, digital analytics, marketing operations, business intelligence, or a related function required.
5+ years of experience with Salesforce, Sitecore, AEM, Google Analytics, Power BI, Tableau, Marketo, and Hub Spot required.
5+ years of experience developing KPI strategies, measurement methodologies, and performance reporting.
5+ years of advanced experience with reporting and data visualization tools, including Power BI, Google Analytics 4, and Adobe Analytics required.

Preferred Requirements:

Degree concentration in Analytics, Statistics, Marketing Analytics, Business, Data Science, or related field.

Experience driving actionable insights to digital channel owners, building executive dashboards, KPI frameworks, attribution reporting, and data governance in marketing environments.

Experience with marketing analytics, CRM/automation data, web analytics, and privacy-aware measurement practices.

Knowledge of digital marketing measurement, attribution, campaign analytics, and marketing technology ecosystems.

Experience supporting global marketing organizations.

Experience establishing data governance and reporting standards.

Strong analytical, problem-solving, and data interpretation skills.

Experience presenting findings and recommendations to business leaders and senior stakeholders.

This is a remote role with up to 20% travel.

This job posting is anticipated to close on 12/01/2026. We may, however, extend this time period, in which case the posting will remain available on  Please submit your application as soon as possible as we will be reviewing applications on a rolling basis as we receive them.

Disclosure as required by applicable law, the annual salary range for this position is $85,000-$148,000. The actual compensation may vary based on…