Senior Director, Product Marketing

Overview

Symphony

AI is hiring a Senior Director, Product Marketing Retail

AI to join our dynamic team. The ideal candidate will play a crucial role in building integrated business plans for AI products, driving financial success by strategically setting prices that optimize revenue, profitability, and market competitiveness.

• Go-to-Market Strategy:
  Develop and lead GTM strategies for new product launches, feature rollouts, and cross-sell initiatives.
• Positioning & Messaging:
  Own the development of clear, differentiated messaging that resonates with buyer personas across segments and verticals.
• Sales Enablement:
  Create and maintain sales playbooks, pitch decks, competitive battle cards, objection handling guides, and product one-pagers.
• Drive pricing and packaging strategy to optimize revenue and market fit
• Market Intelligence:
  Conduct competitive research and win/loss analysis to inform positioning, product roadmap, and GTM execution.
• Product Launches:
  Collaborate with product and marketing teams to drive cross-functional product launch plans from concept to execution.
• Content Strategy:
  Partner with content and demand gen teams to develop content aligned with the buyer journey (e.g., case studies, whitepapers, webinars).
• Customer Insights:
  Leverage customer interviews, product usage data, and market trends to refine product marketing strategy and positioning.
• Cross-functional Leadership:
  Act as the bridge between Product, Sales, Customer Success, and Marketing to ensure alignment on product value and market fit.

• 10+ years of experience in product marketing, ideally in B2B SaaS or enterprise software.
• Proven success launching and marketing SaaS products in competitive markets.
• Deep understanding of customer personas, buying journeys, and value-based messaging.
• Exceptional written and verbal communication skills; ability to distill complex topics into clear and compelling stories.
• Experience creating enablement materials and collaborating with Sales and Product Management.
• Strong project management and organizational skills; ability to prioritize and execute in a fast-paced environment.
• Comfortable with both strategic thinking and hands-on execution.
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a plus.

• Industry knowledge in retail, CPG
• Experience with marketing tools such as Salesforce, Hub Spot, Highspot, or similar.
• Familiarity with analyst relations (e.g., Gartner, Forrester) and enterprise buying cycles.
• Communication:
  Excellent presentation and negotiation skills, with the ability to influence stakeholders at all organizational levels.
• Technical Proficiency:
  Familiarity with pricing and revenue management tools, CRM platforms, and AI-powered analytics solutions.

• Market Positioning & Messaging:
  Define and continuously refine the company’s value proposition, differentiation, and category narrative across retail and CPG. Ensure messaging resonates with enterprise buyers (merchandising, supply chain, store operations, category management leaders).
• Go-to-Market Strategy:
  Own GTM planning for new product launches and expansions—pricing, packaging, market segmentation, and entry strategies for geographies or customer tiers.
• Competitive Intelligence:
  Lead ongoing analysis of competitors (RELEX, dunnhumby, Symphony
  
  AI, Palantir, etc.) and adjacent SaaS offerings. Translate insights into positioning, battle cards, and sales enablement.

• Pipeline & Revenue Growth Support:
  Partner with sales and customer success to create demand-generation campaigns, account-based marketing strategies, and product playbooks aligned to revenue targets.
• Sales Enablement:
  Develop training, collateral, ROI calculators, case studies, and proof points tailored to retailers and CPG manufacturers. Build sales confidence to close multimillion-dollar deals.
• Customer & Partner Engagement:
  Lead executive-level storytelling at industry events (NRF, Grocery shop, Shoptalk). Drive C-suite-level engagement content (vision decks, transformation stories).

• Voice of Customer (VoC):
  Own market research and customer…