Social Media Manager

Responsibilities

• Own our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, Linked In, You Tube Community, Instagram, and Reddit.
• Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and humorous to insightful and straightforward.
• Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curve.
• Develop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural moments.
• Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impact.
• Experiment with new content types, hooks, cadences, and storytelling approaches to continuously optimise engagement and reach.
• Collaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectives.
• Monitor social performance and engagement metrics to understand what resonates and adapt strategies accordingly.

• Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours.
• Exceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copy.
• A natural instinct for current internet culture, trends, and the ability to leverage them authentically for brand communication.
• Strong editorial judgment and the ability to turn complex or technical topics into simple, compelling social content.
• Self-driven and autonomous: you can identify opportunities, execute ideas, and iterate without constant oversight.

• Experience working in the SaaS industry or with B2B tech brands.
• Familiarity with Ahrefs' tools and the SEO/marketing landscape.
• Skills in basic image/video creation or editing for social media.