Channel Program Manager, Residential Energy

What to Expect

Tesla is seeking a Channel Program Manager to support Residential Energy growth through high-impact marketing programs and partner engagement across North America. This role sits at the intersection of demand generation, channel sales, and partner marketing, translating strategy into targeted campaigns and programs that drive sales performance and installation growth.

In this role, you will collaborate closely with the Demand Generation team and cross-functional partners to develop and execute marketing initiatives for Certified Installer programs, sales enablement, and growth campaigns. You will help bring programs to life through strong execution, clear coordination, and consistent brand alignment, ensuring marketing efforts are scalable, measurable, and designed to drive real business outcomes.

• Partner with the Demand Generation and Sales team to develop targeted marketing strategies that drive Residential Energy sales performance
• Lead execution support for ongoing marketing and partner programs
• Drive development and execution of partner marketing materials, including emails, toolkits, webinars, campaigns, and rebate initiatives
• Create and track project timelines, deliverables, dependencies, and owners across multiple work streams
• Maintain and improve program reporting dashboards for accuracy and usability
• Review Certified Installer marketing and materials for compliance with Tesla brand guidelines
• Coordinate end-to-end logistics for Tesla-branded merchandise, including ordering, inventory tracking, and fulfillment

• Bachelor's degree in a relevant field, or evidence of exceptional ability and 8+ years of relevant hands‑on work experience, or equivalent experience
• 4+ years of experience developing growth/product marketing strategies, driving customer acquisition, and executing results-based marketing programs. Experience working in business-to-business (B2B) roles is a plus
• Experience with in the energy/solar industry is preferred but not required
• Robust analytical skills needed to perform data analyses and create data-driven reports
• Strong attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment
• Ability to meet deadlines with minimal supervision and to manage multiple projects
• Intellectual curiosity, self‑motivation, resourcefulness, integrity and an eagerness to take responsibility for the continuous improvement of processes and results

Along with competitive pay, as a full‑time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans – plan options with $0 payroll deduction
• Family‑building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid Health Savings Accounts (HSA) Contribution when enrolled in the High‑Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short‑term and long‑term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back‑up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program

$88,000 - $132,000/annual salary + cash and stock awards + benefits
Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.