Growth Marketer, SMB

Growth Marketer For SMB

At Palo Alto Networks, we're united by a shared missionto protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you're ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you're in the right place.

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values:
Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That's why most of our teams work from the office full time, with flexibility when it's needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Your career as the Growth Marketer for SMB, you will be the driving force behind our customer acquisition efforts, with a primary focus on paid media and email marketing. You are a results-oriented marketer who is equally comfortable diving deep into Google Ads campaign data as you are crafting a high-converting email nurture sequence. You will own key acquisition channels and be responsible for hitting aggressive pipeline and revenue targets.

This is an opportunity to build, measure, and scale programs from the ground up, with a clear and measurable impact on the business.

Your impact paid media:
Drive the global media brief by synthesizing strategic goals and integrating essential input from regional campaigns teams. Own the complete SMB campaign bill of materials (BOM) and delivery of high-performing assets to the paid media team. Consult with paid media on performance trends to inform future campaign strategy and asset refinement.

Email marketing & nurturing:
Own the end-to-end execution of email marketing campaigns, from building targeted lists and writing compelling copy to deploying campaigns and analyzing performance. Design and implement automated nurture streams that guide prospects through the buyer's journey and convert them into sales-ready leads.

Target account acquisition:
Take ownership of our acquisition strategy for a defined target account list (TAL). You will orchestrate multi-channel touches across paid media, email, and web to create engagement within our most valuable SMB accounts.

SEO execution:
Collaborate with our content and web teams to execute our SEO strategy. This includes contributing to keyword research, optimizing landing pages, and monitoring organic search performance to increase visibility and attract high-intent traffic.

Data analysis & reporting:
Live in the data. Monitor, analyze, and report on campaign performance, pipeline contribution, and key growth metrics. Use insights from Google Analytics, Salesforce, and our marketing automation platform to inform strategy and drive continuous improvement.

Cross-functional leadership:
Liaise with product marketing, operations, demand generation, web/dev, and paid media teams to build cohesive strategies, increase ROI, and ensure seamless campaign execution. Competitive & market intelligence:
Proactively monitor the competitive landscape and digital technology developments, providing actionable insights and creative ideas to help us stand out and stay ahead.

Your experience B2C marketing experience required Bachelor's degree in marketing, business, or a related field. 10+ years of hands-on experience in growth or digital marketing role Proven expertise in managing performance-based paid advertising campaigns with platforms like Google Ads and Linked In Ads. Excellent communicator with proven ability to project manage multiple projects at once and keep the team informed of status.

Self starter with a positive attitude who can prioritize workload in a strict deadline-oriented, environment, with excellent time management skills. Attention to detail, while maintaining an eye on the big picture. Exceptional analytical skills, with a track record of using data to make strategic decisions and achieve measurable results. A self-starter mentality with a passion for experimentation, learning, and tackling new challenges.

Ability to thrive in fast-paced environment with competing priorities and last minute changes.

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual…