Digital Marketing Lead

About The Role

We’re looking for our first Digital Marketing Lead to own and scale our digital presence across web, social, email, paid media, and analytics. This role sits at the center of how we show up online. You’ll be responsible for building, launching, and optimizing digital experiences and distribution, with a strong focus on social and email as core growth and engagement channels.

You should be equally comfortable shipping a blog post, running paid campaigns, analyzing performance, and engaging directly with our deeply technical audience.

• Own day-to-day management of social channels (X, Linked In, others as relevant)
• Plan, launch, and optimize paid media campaigns across Linked In, Google, X, and other channels
• Write, publish, and optimize posts that drive reach, engagement, and credibility
• Actively engage with the community: replies, comments, DMs, and conversations
• Identify and capitalize on timely moments, conversations, and trends
• Manage social calendar while staying flexible to real-time opportunities
• Track performance and continuously refine what works

• Own newsletter strategy and execution (announcements, blogs, research, updates)
• Write, build, and send emails that are clear, compelling, and on‑brand

• Own website updates and blog publishing (CMS‑driven)
• Ensure blog posts and landing pages are cleanly formatted, performant, and aligned with brand
• Partner with design to improve UX and conversion
• Maintain site hygiene: QA, responsiveness, SEO/AEO best practices (metadata, structure, internal linking)

• Own digital performance tracking across web, social, email, and paid
• Build dashboards and surface actionable insights
• Use data to inform strategy and prioritization

• 5–7+ years in digital marketing, growth, or content distribution roles
• Strong track record of owning and growing social and email channels
• Experience with CMS platforms (Webflow, Word Press, Contentful, etc.)
• Hands‑on experience with paid media campaigns
• Deep familiarity with analytics and performance tracking
• Strong writing instincts across formats (social, email, web)
• High agency and a bias toward shipping

• CMS:
  Webflow, Word Press, Contentful
• Email:
  Hub Spot, Mailchimp, Customer.io, or similar
• Social:
  Native platforms, scheduling tools (Hypefury, Sprout, Buffer, etc.)
• Analytics: GA4, native social/email analytics, Looker/Mixpanel
• Paid Media:
  Linked In Ads, Google Ads, X, Meta
• SEO:
  Ahrefs, SEMrush, Google Search Console
• Collaboration:
  
  Figma, Notion, Slack

This role owns how we distribute ideas and engage our audience m a single post or email to a full campaign, your work directly shapes how Unconventional AI reaches and builds relationships with our community.