Senior Product Designer, Digital Assets

About Nu

Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.

Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.

Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.

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We are building open money and open financial services — not "crypto."

The Digital Assets team at Nubank is reimagining how a financial services platform can use blockchain technology to solve real problems for real people — without ever making customers think about the blockchain  have deliberately renamed ourselves from Crypto to Digital Assets, and we have effectively banned the word "crypto" internally. We do not do crypto for crypto's sake. We do blockchain banking.

The reference point is Apple Pay. It runs on cryptography, public and private keys, and secure tokenization inside a secure enclave. Apple never says any of that. It says "on device," and "it just works." That is the standard for everything we ship.

We are looking for a Senior Staff Product Designer (IC8/IC9) to join the Digital Assets team in Palo Alto. You will be the lead design voice for a genuinely new category: making digital assets — Bitcoin, Ethereum, Solana, and stable coins — as simple, accessible, and trusted as a debit card swipe.

This role sits at the intersection of consumer product design, financial innovation, and zero-to-one invention. Much of what you will design has never existed in consumer form before. You will not be asked to study what the incumbents did; the explicit instruction is to carve a new path.

• The buy, hold, and sell experience for Bitcoin, Ethereum, Solana, Digital Dollars, etc. — designed to feel intuitive, familiar, and clear from the first interaction.

• Earning, also known as staking: an experience that lets customers put eligible digital assets to work and earn rewards with clarity, control, and trust — without exposing the protocol mechanics underneath.

• Onchain transfers and payments: sending, receiving, and using digital assets in ways that feel as simple and dependable as moving money today, while the underlying blockchain complexity stays out of the customer’s way.

• The invisible infrastructure layer that powers core functionality across the entire company, including the US build.

• Both the customer experience and the platform that other teams will draw on for future launches.

• New ways for people to own, move, use, and grow value across financial products and borders — shaping a flexible foundation for what open money can become without being constrained by today’s conventions.

• Consumer instincts over crypto fluency. Deep domain experience in crypto is not the point here — and can even work against you. If your instinct is to explain custody models or gas fees to a customer, this is not the seat.

• Mobile expertise is a must-have. There is no desktop app in Brazil; effectively no web. Strong recent mobile work is non-negotiable, and a primarily B2B or enterprise background is a hard fit.

• Zero-to-one experience. You have designed products that did not exist before, where there were no references to copy, and you thrived in the ambiguity.

• A product marketing mindset. You care about the words, the positioning, and how it feels — not just the design elements. Our touchstone is "a thousand songs in your pocket," decided before the product was designed.

• The ability to hide complexity. You have made something complicated feel obvious and delight. Products that resonate with us:
  Cash App, Apple, the Tesla app, Duolingo, Wise, Revolut.

• Fintec…