Email Marketing and Analytics Specialist

Full-time Description

Embarcadero Media Foundation, the Peninsula’s leading media company, seeks an experienced, hands‑on, adaptable Email Marketing and Analytics Specialist to join our marketing team.

Under the guidance of the Director of Marketing and Audience Development, you will oversee all aspects of email marketing campaigns, including copywriting and editing, to convey the appropriate brand tone of voice. You will use your mastery of email marketing tools to influence email design, manage audiences, collaborate with coworkers across departments, and apply your understanding of email marketing best practices and strategies to increase performance.

The Email Marketing and Analytics Specialist helps manage and improve Embarcadero Media Foundation’s core reports to glean actionable insights and share reporting and findings across teams. This role will identify opportunities for improvement and apply best practices, employ campaign testing, and experimentation to drive engagement.

In addition to email marketing and analytics, you will support the marketing team to plan and execute our heritage events. Our annual events include community‑building events, member events, and journalism events. Activities include project management, planning, coordinating, email correspondence, and administrative support to grow and engage audiences.

• Mailchimp expert: at least two years of experience working in Mailchimp
• Deep desire to connect with local communities through the written word and excellent written and verbal communication skills
• Thorough and detail‑oriented, finding even the smallest typos to deliver first‑class emails
• Understand email and marketing KPIs and how to optimize for best performance
• Can use automation and AI to their advantage
• Team player
• Works across teams and proactively communicates to move projects forward
• Relies on resourcefulness to get the job done but also knows when to elevate questions/issues
• Keen on multiple facets of marketing, including content creation, copywriting, data analytics, email, and social media
• Quickly able to learn on the fly, i.e., learning how to use new marketing tools
• Bonus if you have experience working in Google Analytics
• Comfortable using digital media and social networking tools
• Data‑focused and can present analytics, insights, and campaign post‑mortems

• Work with the Director of Marketing and Audience Development through the research, planning, creation, and execution phases of email marketing newsletters and campaigns for a portfolio of seven local news and lifestyle brands (print and digital)
• Support membership growth and retention marketing strategies to build reader revenue
• Manage email audience segmentation
• Write copy for email, website, social media, and marketing materials
• Help plan and execute live and virtual events, including the use of tools such as Zoom or Facebook Live
• Support/coordinate corporate and member/reader events
• Monitor and report on digital campaign performance and analytics
• Regularly update resources for the role, including how‑to guides, playbooks and tutorials
• Other duties as assigned

• Falls within the Marketing department
• Full‑time: 40 hours per week
• Flexible work location: hybrid, or on‑site
• Non‑union position
• Hourly, benefited
• Hourly pay range: $25-$29, depending on experience

• Preferred:
  Bachelor’s degree, major in Marketing or Communication

We believe in the vital importance of local news as a cornerstone of a healthy democracy. Our publications include the Palo Alto Weekly, Pleasanton Weekly, The Almanac, and hyperlocal digital news sites and newsletters serving 11 communities on the Mid Peninsula and Tri‑Valley.

Embarcadero Media Foundation is committed to creating a diverse and inclusive workplace where everyone feels valued and supported. We strive to provide work‑life balance and a culture of trust, transparency, and collaboration. We offer a competitive salary and benefits package and opportunities for growth and advancement within the company.

If you are interested in joining a trusted nonprofit, independent news organization,
submit your resume and cover letter here:

Note:

Applications will not be considered without a cover letter.

Salary

Description:

Hourly pay range: $25-$29, depending on experience