Growth Marketing Director

🔍Graduate School of Business, Stanford, California, United States

Stanford's Graduate School of Business (GSB) has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non‑degree programs that deliver global impact. We invite you to be part of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world.

Executive Education at the GSB constitutes the core of the school’s non‑degree program offerings. Executive Education pursues a three‑fold mission at the GSB:
1) To broaden the school’s impact on individuals and organizations worldwide;
2) To provide a vehicle for faculty development by engaging leading researchers with leading practitioners; and
3) To contribute meaningfully to the GSB’s fiscal health. Pursuing a compelling strategy where nearly all teaching is done by tenure‑line faculty offers a unique space for the GSB to experiment with innovation in both content and pedagogy. From our portfolio of open enrollment (in‑person, online and hybrid) offerings to the tailored learning experiences that we deliver in partnership with leading corporate clients, we continue to transform today’s participants into tomorrow’s innovative global business leaders.

The Growth Marketing Director plays a critical leadership role in developing the media plan, managing agency partner(s) on executing the institution’s digital marketing strategy to generate qualified leads and drive student enrollment. This individual oversees multi‑channel digital campaigns—including paid media, SEO, SEM, web content, marketing automation, funnel optimization, reporting on funnel performance—and ensures alignment with institutional goals. The Director will also manage vendor and contractor relationships to support campaign execution and performance.

• Strategy & Planning
  • Develop and lead Executive Education’s digital marketing strategy to drive enrollment growth and brand visibility across GSB Executive Education’s specific flagship and open enrollment programs.
  • Plan and manage integrated digital campaigns across channels (search, social, display, video, retargeting, etc.).
  • Identify and prioritize audience segments (with program leads and marketing team counterparts) and optimize campaigns for lead generation and conversion. Continue to optimize media channels with agency partners to increase conversion and movement towards the bottom of the funnel.
• Execution & Channel Management
  • Oversee execution of paid media and SEO/SEM with agency partners, as well as website performance, and marketing automation efforts both with agency partners and internal operations teams.
  • Ensure the website and digital content are optimized for search, user experience, and conversion.
  • Manage and collaborate with contractors or agencies to deliver on campaign objectives.
• Data & Performance Analytics
  • Direct the analysis of digital campaign performance, lead quality, and ROI using analytics platforms.
  • Define and monitor KPIs to review with agencies on a weekly basis to monitor health of funnel and performance to hit enrollment and revenue goals.
  • Translate insights into actionable recommendations to improve performance and increase conversions.
  • Drive data‑informed decision‑making and continuous improvement.
• Team Leadership & Collaboration
  • Manage and mentor direct reports and/or contractors if present.
  • Collaborate cross‑functionally with Program Enrollment, Marketing Operations, Creative, IT, and Academic departments.
  • Champion digital innovation and marketing best practices across the organization.
• Technology & Tools
  • Oversee use of digital marketing tools including Salesforce CRM, Marketing Cloud, marketing automation platforms (e.g., Slate, A/B testing platforms), and analytics platforms (e.g., Google Analytics, Tableau, etc.). Identify new tools to increase conversions at the top of the funnel.
  • Ensure integration and consistency across systems to…