Strategic Marketing Manager; Panama Campus

Department

Office of Advancement | FSU Panama City

Florida State University is one of the nation’s top public universities, and FSU Panama City amplifies the university’s efforts to preserve, expand, and disseminate knowledge in the sciences, technology, arts, humanities, and human services professions.

FSU Panama City is located 100 miles west of Tallahassee on the beautiful North St. Andrews Bay and is only three miles from the beaches of the Emerald Coast.

FSU PC currently houses 20 bachelor's programs, 9 master's programs, and 1 doctoral program, and boasts a small faculty-to-student ratio, which gives students a more personalized academic experience.

Please visit (Use the "Apply for this Job" box below). for information about our FSU PC Promise to students and  for more information about our campus.

FSU Panama City also recently opened a brand new, residential housing complex on campus and right on the water. This new apartment-style complex at FSU PC houses both undergraduate and graduate students.

For more information about our on-campus housing, visit

• Develop and implement integrated recruitment marketing strategies for undergraduate, graduate, and non-traditional students.
• Lead multi-channel marketing campaigns (digital, print, web, social media, and events) to drive prospective student engagement.
• Oversee brand management to ensure consistent and compelling messaging across all recruitment materials.
• Manage digital marketing, web content, CRM tools, and performance analytics to optimize outreach and ROI. Coordinate marketing support for recruitment events, open houses, and community engagement programs.
• Plan and manage the marketing budget, vendor relationships, and procurement processes.
• Contribute to strategic enrollment planning and collaborate across departments to promote FSU Panama City programs and initiatives.

Bachelor's degree and four years of experience related to media, communications, and/or marketing services, or a combination of post‑high school education and experience equal to eight years.

• Experience in marketing, recruitment, or communications.
• Knowledge of multi-channel marketing, brand management, and digital communications.
• Strong collaboration, project management, and communication skills.
• Proficiency with Adobe Creative Suite and graphic design.
• Proficiency with content management systems.
• Experience in higher education marketing and student recruitment.
• Familiarity with marketing automation tools.
• Understanding of enrollment trends, data analysis, and web accessibility.

The Strategic Marketing Manager provides leadership and oversight for all campus marketing and recruitment initiatives at FSU Panama City. This role serves as the primary strategist for recruitment marketing, brand advancement, and integrated communications, working to enhance student enrollment, campus visibility, and community engagement. Reporting to the Director of Advancement, the incumbent collaborates closely with the Advancement Marketing & Media team and the Enrollment Management team to promote academic programs, signature research, student success, and the distinctive identity of FSU Panama City.

Inquiries should be directed to Rebecca Kelly, Director of Advancement, ly for more information regarding this position.

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity.

At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!

Starting at $48,000, commensurate with education and experience.

FSU offers a robust Total Rewards package.…