Sr. Director Analyst, Digital Marketing, Commerce, Advertising & Product Information Management

About the Role

Gartner Analysts are industry thought leaders who create must‑have insights, market predictions and best practices for a broad range of world‑leading organizations. A Senior Director serves as a leader within Gartner's Business and Technology Insights (BTI) group, establishing oneself as a credible voice within their designated market at local, regional and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative insights which Gartner clients consume and apply to propel their business toward key objectives.

They are a trusted source of advice for clients, reinforcing Gartner's value every day by engaging them via in‑person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.

• Create innovative, thought‑provoking, and highly leveraged “must‑have insights” content.
• Develop new insights and ideas through thought leadership and offer compelling, actionable approaches to clients’ needs and requests that accelerate the client's ability to act.
• Develop in‑depth analysis to identify the root cause of a client’s barriers or overall needs and reframe thinking to drive strategy forward.
• Demonstrate thought leadership in establishing Insights positions across a team of analysts.
• Bring provocative, independent insights to Gartner leaders that can evolve the course of a research agenda.
• Research, analyze and predict market trends and shifts to provide clients and vendors with actionable insights.
• Provide clients and prospects with actionable advice aligned to their designated content area via virtual or face‑to‑face interactions.
• Create and deliver high‑value presentation materials on and off stage for Gartner events, industry and professional association conferences, and client briefings.
• Support BTI and Sales by providing sales support serving as the voice of the market to help Insights teams create content and drive engagement with clients.
• Provide high quality and timely content peer review.
• Build credibility as an industry expert to represent Gartner insights, methodology and strategy.
• Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in the Insights community.
• Identify research process improvements or develop new processes that help the team and BTI provide excellent service delivery.
• Be a mentor and a coach by supporting more junior team members.
• Be client‑centric while actively seeking to help clients engage regularly and often with Gartner insights and interactions.

• Bachelor's degree or equivalent experience; graduate degree preferred.
• 12+ years of relevant field or industry experience in at least two of the following three areas:
• Advertising & Digital Marketing
  :
  Search, social, retail media and programmatic advertising ecosystems; media strategy, planning, buying models, and operations; performance vs. brand advertising measurement; impact of AI, GenAI, and agentic AI on advertising; attribution, incrementality, testing, and marketing analytics; identity resolution, data privacy, and regulated‑industry constraints; ad tech, martech, data management, and activation platforms.
• Digital Commerce
  : B2C and B2B digital commerce strategies and platforms; launching and scaling commerce sites and marketplaces; omnichannel and multichannel commerce integration; commerce platform selection, vendor evaluation, and operating models; agentic commerce evolution, strategies, trends.
• Product Information Management (PIM) & PXM
  : PIM solution trends, strategies, and vendors; PIM solutions’ role in agentic commerce; PXM strategies, best practices and vendors, including syndication and digital shelf analytics; PIM’s role within Product Experience Management (PXM); digital shelf analytics and marketplace optimization; intelligent enrichment, automation, and GenAI‑enabled capabilities.
• Demonstrate executive presence; can immediately establish credibility with executives and additional stakeholders.
• Strong organizational skills; ability to work under…