Adobe Platform Technical Lead

Adobe Experience Platform Technical Lead

About SH/FT

Shift Paradigm is an execution‑led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading Mar Tech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.

Adobe Experience Platform Technical Lead
(Sr. Strategist, Tech Services or Principal Strategist, Tech Services)

We're looking for a seasoned Adobe Experience Platform (AEP) Technical Lead to join our team. In this role, you'll be the go‑to expert for a suite of Adobe technologies – spanning AEP, Real‑Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics – serving clients across multiple industries.

You'll balance strategic thinking with hands‑on execution: architecting solutions, building within the platforms, and guiding other developers through implementation. You'll work alongside a collaborative team of strategists, analysts, creatives, and engineers working across the broader tech ecosystem – including Salesforce, Marketo, Adobe Experience Manager, and Adobe Target – and you'll be a trusted voice in the room with our clients.

• Design and architect end‑to‑end AEP implementations, including data ingestion, schema design (XDM), identity resolution, and segmentation strategies
• Lead solution design sessions, translating business requirements into scalable, best‑practice technical implementations
• Define implementation standards, patterns, and documentation for the AEP ecosystem across client engagements
• Break down complex technical implementations into clear, manageable tasks, delegating ownership to other developers and team members
• Conduct peer reviews of other developers’ work, providing constructive technical feedback and ensuring quality and consistency
• Mentor and guide other developers working alongside you on AEP, RTCDP, AJO, and CJA

• Configure and build within Adobe Experience Platform: data streams, datasets, schemas, sources, destinations, and merge policies
• Implement and manage Real‑Time CDP audiences, identity graphs, and activation workflows to downstream channels and platforms
• Build and optimize customer journeys in Adobe Journey Optimizer, including triggers, decisioning logic, and cross‑channel orchestration
• Set up and configure Customer Journey Analytics work spaces, connections, data views, and calculated metrics
• Collaborate with adjacent developers on integrations with AEM, Target, Marketo, Salesforce, Snowflake, and other ecosystem tools

• Serve as a subject matter expert for clients, helping them understand platform capabilities, constraints, and best practices
• Lead and participate in discovery sessions, technical workshops, and solution presentations
• Recommend implementation approaches based on industry experience, making trade‑offs clear and actionable
• Translate complex technical concepts for non‑technical stakeholders including marketing, strategy, and product teams
• Stay current with the Adobe product roadmap and proactively bring relevant updates and opportunities to client conversations

• Work closely with strategists, analysts, and creatives to ensure technical solutions support campaign goals and data insights
• Coordinate with other platform developers (AEM, Salesforce, Target, Marketo) to deliver cohesive, integrated solutions
• Participate in sprint planning, backlog grooming, and technical discovery as part of an agile delivery team

• 5+ years of experience working in the Adobe Experience Cloud ecosystem, with deep, hands‑on expertise across AEP, RTCDP, AJO, and CJA
• Proven ability to architect and implement AEP solutions from the ground up, including XDM schema design, data ingestion pipelines, and identity resolution
• Experience activating…